International Conference on Sustainable Tourism and Hospitality Marketing: Setting Agenda for Future Research

(STHMCON - 2018)

March 15 - 17, 2018


Department of Tourism and Hotel Management
North - Eastern Hill University
Shillong-793022 (Meghalaya)

Call for Papers (pdf)

Conference Topics / Themes:

To achieve the STHMCON objectives, academic research papers and presentations, are invited to testify the intellectual vibrancy of the conference. The same will be complemented with key industry practitioners, who will highlight industry trends and research gaps from a pragmatic and applied perspective. The themes identified for the conference will divulge the recent trends and advancements in the tourism and hospitality marketing in sustainable manner. Therefore the deliberations will include, but not limited to, the following themes / topics within the domain of sustainable hospitality and tourism marketing:

  • Marketing for hospitality and tourism products
  • Innovative marketing strategies
  • Transforming visitor experience through marketing
  • Marketing through destinations and events
  • Information systems and Marketing
  • Marketing of tourism and hospitality education
  • Sustainable / Green / Renewable marketing
  • Consumer Behavior
  • Decision making, experience and satisfaction
  • Service excellence and service quality
  • Food service marketing and management
  • Emerging technologies, social media and e tourism
  • Marketing for special interest tourism products
  • Cases on successful marketing practices
  • Marketing strategies of third world and developing nations
  • Social and Ethical concerns of marketing
  • Future trends in the hospitality and tourism marketing
  • Food Service/ Culinary marketing
  • Services branding
  • Special interest tourism marketing and management
  • Customer Relationship Management
  • Human resource strategies and operations
  • Small and medium sized enterprises
  • GIS applications in tourism
  • International issues and cross-cultural research
  • Niche tourism
  • Entrepreneurship
  • International issues and cross-cultural research
  • Customer retention and loyalty
  • Indigenous tourism marketing 

Who Should Attend?

  • Academicians in tourism and hospitality fields
  • Researchers/ industry consultants and practitioners
  • Inter-regional organizations engaged in tourism and hospitality research
  • Policy makers and national tourism organizations
  • Post Graduate / Research students

Call for Papers: (PDF File)

Authors willing to present paper in the conference are required to forward an abstract that essentially provide a brief outline of the paper. Selected academic contributions addressing one or more of the themes of the conference will be presented during plenary and parallel sessions. Abstract of the research paper should be limited to 500 words with 5 keywords. Abstracts must include: title; author (s); affiliations; a summary of the research aims; approach and key arguments / findings. Submitted abstracts will be scrutinized by a committee of experts and contributors will be intimated to submit the full length paper. Submit your abstract in the link provided in the conference website.

Important Dates:

  • Last date for submission of abstract: 15th December, 2017
  • Intimation of acceptance of abstract: 20th December, 2017
  • Last date of submission of full length paper: 15th Feb., 2018
  • Last date of submission of registration fee: 28th Feb., 2018 

Conference Website: 

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