Dr. Amit Kundu

Designation: Associate Professor

Department: Management

Joined NEHU on

11-10-2023

Qualifications:

  • Ph.D [Business Management] ,University of Calcutta
  • MBA -Indian Institute of Engineering Science and Technology (IIEST), Shibpur]
  • B. Tech, Jadavpur University, Kolkata

Current Status:

Associate Professor, Department of Management, NEHU, Tura Campus, Meghalaya (India)

Currently Teaching:

Product and Brand Management; Agro and FoodMarketing; Statistics and Quantitative Technique

Teaching Experience:

  1. Associate Professor, NEHU (w.e.f 11.10.2023)
  2. Professor & Dean, Schools of Management, Techno India Group [May 7th 2018-October 9th 2023]
  3. Professor &Dean, School of Business, Sister Nivedita University (under Techno India Group) [Additional charge] [August  1st 2022-October 9th 2023]
  4. HoD, Techno India School of Management, Techno India , Salt Lake [August 18th 2006-May 5th 2018]

Teaching Experience as Visiting/Guest Faculty

  1. Visiting Professor at Indian Institute of Foreign Trade (IIFT), Kolkata Campus
  2. Visiting Professor at Post Graduate Diploma in Management ( PGDM) , Administrative Staff College of India (ASCI)
  3. Guest Faculty at Indian Institute of Social Welfare & Business Management(IISWBM), Kolkata
  4. Visiting Professor at Department of Business Management, University of Calcutta
  5. Visiting Professor at Department of Business Administration, University of Kalyani
  6. Visiting Professor at Department of Commerce, MBA in Finance Course, University of Calcutta.
  7. Visiting Professor at Faculty of Engineering & Technology, Jadavpur University
  8. Visiting Professor at Institute of Business Management, Jadavpur University
  9. Visiting Professor at Indian Maritime University, A Central University, Govt. of India, Kolkata Campus

Research  Experience:

  1. Empanelled with Department of Business Management, University of Calcutta,  University of Calcutta as Joint Supervisor [ Two Research Scholars have been awarded Ph.D ]
  2. Empanelled with Faculty of Engineering & Technology, Jadavpur University as Joint Supervisor [ One Research Scholars have been awarded Ph.D ]
  3. Act as an Supervisor in the field of  Business Management, Sister Nivedita University (under Techno India Group) [ Two Research Scholars have been awarded Ph.D ]
  4. Research Collaboration in the inter-disciplinary field of Technology & Management with the Centre for Quality Management System, Jadavpur University, Kolkata

Corporate Experience

  1. Assistant Engineer, Business Development Consulting Engineering Services (India) Private Limited, New Delhi [November 2001- July 2003]
  2. Consultant –Market Analyst & Planner, Consulting Engineering Services (India) Private Limited [June 2007 –November, 2012]
  3. Project Management Consultant, END-TO-END Consulting Services Private Limited [December, 2013 –January 2020]

Administrative Experience:

  1. Dean, Schools of Management, Techno India Group [May 7th 2018-October 9th 2023]
  2. Dean, School of Business, Sister Nivedita University (under Techno India Group) [Additional charge] [August  1st 2022-October 9th 2023]
  3. Convener, University Research Council [Ph.DProgramme], Sister Nivedita University (under Techno India Group) [July,2019- October 9th 2023]
  4. HoD, Techno India School of Management, Techno India , Salt Lake [July 1st2009-May7th 2018]
  5. Member-CII Agriculture & Food Processing Task Force Eastern Region [2013-2014, 2014-2015, 2015-2016, 2016-2017]

Ph. D Title:

Organization Design and Performance: A Study of selected Indian Organizations in the Liberalized Economy

Broad Area of Interest:

Marketing Management, Operations Management,Marketing Research, Service Science, IMC/Promotional Strategy, Project Management &Entrepreneurship, Strategic Management, Quality Management

Current Area of Work:

Marketing Strategy, Entrepreneurship & MSME Sector, Product and Brand Management, Social Media Marketing, Green Marketing, Design Thinking, Consumer Perception towards Packaging

Ph. D Students Guided:

Supriyo Das, Business Management, University of Calcutta [Registration No: 4194/Ph.D (B.M.) Proceed/ 2017 Date of Registration June 12 2017] Title: Entrepreneurial Mapping of MSME in Global PerspectivesStatus: Awarded [January 27th 2023] Supervisors: Prof. Mahua Bhattacharya & Prof ( Dr ) AmitKundu

Archita Pal Choudhury, Business Management, University of Calcutta [Registration No: 4195/Ph.D (B.M.) Proceed/ 2017 Date of Registration June 12 2017] Title:Transactional Marketing vis-à-vis Relationship Marketing: A Paradigm Shift in Strategies in Indian BusinessStatus: Awarded [February 21st 2022]Supervisors: Prof. Mahua Bhattacharya & Prof ( Dr ) AmitKundu

IpsitaSaha, Department of Mechanical Engineering ,Faculty of Engineering & Technology, Jadavpur University  [Registration No: D-7/E/720/16 Date of Registration October 10 2016] Title: Study of ERP Adoption in Indian Firms and Development of Sustainable Business ModelStatus: Awarded [May 23rd 2023 ] Supervisors: Prof.(Dr) Sadhan Kumar Ghosh& Prof ( Dr ) AmitKundu

Asoke Das Sarma, School of Business, Sister Nivedita University [Registration No190080015712] Title:Design Thinking in Professional Education in IndiaStatus: Awarded[January 31st 2023] Supervisors: Prof ( Dr ) AmitKundu

ChitralekhaSengupta, School of Business, Sister Nivedita University [Registration No190080027157]Title:A study of the factors influencing the purchase preference of young IT Professionals with reference to global brands versus local brandsStatus: Awarded [February 4th  2023] Supervisors: Prof ( Dr ) AmitKundu&Dr. Dev Narayan Sarkar

Professional Affiliation:

  1. Life Member-Operational Research Society of India Membership No.- 0953/A/12/ML
  2. Associate Member, The Institute of Engineers (India) Membership No. - AM/094073/1
  3. Life Member- Alumni Association, NCE Bengal &Jadavpur University Membership No.- 2859
  4. Life Member- Indian Adult Education Association Membership No.- 2183

Scholarships Awarded:

  1. Washington Chapter Annual Scholarship (Awarded by Alumni Association of N.C.E Bengal &Jadavpur University) as a student of Department of Food Technology & Bio-chemical Engineering.
  2. National Merit Scholarship (Awarded by Govt. of India) in 1990-1992 for meritorious result in Madhyamik Examination
  3. National Merit Scholarship (Awarded by Govt. of India) in 1993-1996 for meritorious result in Higher Secondary Examination

Research Projects

  1. Sponsored Organization: The West Bengal State Handloom Weavers Co-operative Society limited under the administrative control of the Department of Micro and Small Scale Enterprises and Textiles (MSSET), Government of West Bengal
    • Phase I - Undertaken research project on Revival Stories of Brand “Tantuja” (The West Bengal State Handloom Weavers Co-operative Society limited) in 2014-15 (1st Phase Completed)( sanction letter dated 18/10/2014)
    • Phase II Project extended (in the 2nd Phase) to conduct research project on Revival and sustenance Strategy of Brand Tantuja for the period 2016-2017( sanction letter dated 23/12/2015)
    • Phase III Research Project extended (in the 3rd phase) on Marketing of Brand Tantuja: Harnessing the Power of Online Marketing. The work will also cover the new “Humanitarian Supply Chain Management” developed by Tantuja   for the sustainable inclusive growth of artisans in the rural Bengal (Period of Work 2017-2018)( sanction letter dated 15/12/2017)
    • Phase IV Research Project titled Building Organizational Capabilities to Support Agility in Humanitarian Logistics: An Analysis using case studies of MSME units of West Bengal during the pandemic (Period of Work 2021-2022) ( sanction letter dated 09/04/2021)
    • Phase V:  Revitalize the Power loom Sector of the West Bengal under the West Bengal Textile Incentive Scheme (WBTIS) , 2022 ,[Project undertaken by the Department of  Micro, Small and Medium Enterprises and Textiles ( MSME &T)sectors , West Bengal and the implementing agency The West Bengal State Handloom Weavers’ Co-operative Society Limited ( Tantuja)  with the Project Title- Looming hope(s) with power – An evaluative Case ( Period of work –April 2023- continuing)
    • Sponsored Organization: IFFCO - Indian Farmers Fertilizer Cooperative Limited
    • Phase I- Undertaken research project on IFFCO-A Growth Driver of Rural India based on special project Soil Health Rejuvenation and Productivity enhancement in district Murshidabad, West Bengal (Organization-Indian Farmers Fertilizer Cooperative) in 2015-16
    • Phase II-  Research project on Inclusive Growth through Sustainable Agricultural Development: A Study of IFFCO undertaken to evaluate the impact of the special project Soil Health Rejuvenation and Productivity enhancement in district Murshidabad, West Bengal (Organization-Indian Farmers Fertilizer Cooperative) in 2016-17 (Completed)
    • Phase-IIIRural Livelihood Development Project of IFFDC in the select districts of North Bengal under the IRLDP (Integrated Rural Livelihood Development Project of IFFDC (Indian Farm Forestry Development Corporation Limited) promoted by IFFCO 
  2. Sponsored Organization: IFFCO - Indian Farmers Fertilizer Cooperative Limited
    • Phase I- Undertaken research project on IFFCO-A Growth Driver of Rural India based on special project Soil Health Rejuvenation and Productivity enhancement in district Murshidabad, West Bengal (Organization-Indian Farmers Fertilizer Cooperative) in 2015-16
    • Phase II-  Research project on Inclusive Growth through Sustainable Agricultural Development: A Study of IFFCO undertaken to evaluate the impact of the special project Soil Health Rejuvenation and Productivity enhancement in district Murshidabad, West Bengal (Organization-Indian Farmers Fertilizer Cooperative) in 2016-17 (Completed)
    • Phase-IIIRural Livelihood Development Project of IFFDC in the select districts of North Bengal under the IRLDP (Integrated Rural Livelihood Development Project of IFFDC (Indian Farm Forestry Development Corporation Limited) promoted by IFFCO

Publications

Books Published:

Case Studies Developed

  • Tantuja : Can handloom weaving be profitable ? Published by Case Centre, UK (Case Reference no. 315-291-1) with a Teaching Note (Reference No.  315-291-8) jointly with Dr. ParijatUpadhyay 2015 [Copyright owner @ 2015 by Dr. AmitKundu]
  • Indian Farmers Fertilizer Cooperative : A Growth Driver of Rural India jointly with Arabinda Bhattacharya Edited Book Publication Knowledge Creation and Organizational Well –being Leveraging Talent Management and Appreciative Intelligence, Bloomsbury Publishing Private Limited, 2016  [ISBN: 978-93-84052-81-2]
  • Inclusive Growth Through Sustainable Agricultural Development: A Study of Indian Farmers Fertilizer Cooperative Limited [Research Case] Edited Book Publication A K Dey& T. Thatchenkery (Eds.) Advances in Social Change, Leadership & Organizational Decision Making, Bloomsbury Publishing India Private Limited 2017 pp 111-123[ISBN: 978-93-87471-34-4]

Research Papers Published:

  • Ganguly D., Kundu, A., Bhattacharya C.K. (2023) Empowering Smart City Governance: Role of Quality Variables in E-Governance The Management Accountant [ISSN 0972-3528]  June 2023 Vol 58 No.6 pp 56-61 UGC Care list of Quality Journals
  • Kundu, Amit& Bhattacharya Arabinda (2022)  Economic Empowerment of Women through Literacy in India Pacific Business Review International (ISSN 0974-438X)Vol 14 Issue 11 May 2022 pp 24-33 [ESCI Indexed Journal by Web of Science) (UGC Group II approved Journal)
  • Choudhury, A.P., Kundu, A., Sarkar, D.N.  & Bhattacharya, A.(2022) Practitioners’ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation. J FinancServ Mark (2022).  ISSN: 1363-0539 (print);1479-1846 (electronic) [ABDC Category B] https://doi.org/10.1057/s41264-022-00142-3 (Springer Publication) Scopus Indexed [Impact Score 5.12]
  • Pal ChoudhuryArchita, KunduAmit,  Sarkar, D.N. & Bhattacharya Arabinda  (2022) Relations or Transactions: What Works for Indian Banks? Journal of Services Research ISSN No: 0972-4702 (Print), 2581-3412 (Online) Vol 22 (No. 2), October 2022 - March 2023  [ABDC Category C] Scopus Indexed
  • Kundu, A., Sarkar, D.N. & Bhattacharya, A. (2022) Restructuring Organizations through Innovation: A Study in the context of the Indian Chemical sector Journal of the Knowledge Economy; Springer International Publishing ISSN:  1868-7865( Print) 1868-7873 ( Electronic)  [ABDC Category C]https://doi.org/10.1007/s13132-022-00953-8Scopus Indexed Impact Factor 2.13
  • Ganguly, Debjeet, KunduAmit& Bhattacharyya, C.K.(2022)  Quality of E-Governance In Smart Cities: A Qualitative Review Of Literature International Journal of Mechanical Engineering [ISSN: 0974-5823; Scopus indexed Journal ; UGC-CARE List Group II Listed]  Vol 7 No1 pp 2441-2447
  • Das SarmaAsoke&KunduAmit (2021) Improving Organisation Innovation Process through application of Design Thinking Pacific Business Review International (ISSN 0974-438X)Vol 13 Issue 7 pp 24-38  [ESCI Indexed Journal by Web of Science) (UGC Group II approved Journal)
  • Pal ChoudhuryArchita, , Kundu, Amit, Bhattacharya Arabinda&Sarkar, D.N.(2021) Relational Vs. Transactional Marketing Strategies- A Study on Banking Sector of India PENSEE International Journal (Scopus Indexed & UGC Group II approved Journal) ISSN: 0031-4773 Vol 51 (3) pp 746-772
  • Kundu, A., Sarkar, D.N. & Bhattacharya, A. The effect of uncertainty on the formulation of strategies: a study of selected Indian organizations. SN Business & Economics ISSN: 2662-9399 1, 7 (2021).https://doi.org/10.1007/s43546-020-00010-z (Springer Publication)
  • Saha, I., Kundu, A., Ghosh, S.K. (2020). Development of sustainable business model: A conceptual framework for the financial sector to obtain successful ERP. International Journal of Sustainable Development and Planning, Vol. 15, No. 8, pp. 1313-1321 ISSN: 1743-7601. https://doi.org/10.18280/ijsdp.150818
  • Das, S.Kundu, A., & Bhattacharya, A. 2020. Technology Adaptation and Survival of SMEs: A Longitudinal Study of Developing Countries. Technology Innovation Management Review, 10(6): 64-72.ISSN : 1927-0321 Scopus Indexed [ABDC Category C] http://doi.org/10.22215/timreview/1369 Journal Impact Factor (SJR) -0.153
  • Kundu, A., Sarkar, D.N. & Bhattacharya, A.(2020) Sustainable agrarian subaltern development through technology intervention: an experimental study of the interventions by Indian Farmers Fertilizer Cooperative Limited. Journal of Social & Economic Development; Springer 22 (1), 142–159 (2020).ISSN: 2199-6873 (Electronic); 0972-5792 (Print) [ABDC Category C]https://doi.org/10.1007/s40847-020-00092-3
  • Upadhyay, P.andKundu, A. (2019), Linkage between business sustainability and tacit knowledge management in MSMEs: A case-based study, VINE Journal of Information and Knowledge Management Systems,  50 (3) , pp. 477-494. ISSN: 2059-5891 https://doi.org/10.1108/VJIKMS-08-2019-0133 [ABDC Category B]SCOPUS Indexed Impact Factor -3.64
  • Das, S. &Kundu, A. (2019) Benchmarking a country for efficiency improvement: a DEA-based approach. Journal of Global Entrepreneurship Research 9, 49 2019 [ISSN: 2251-7316 (electronic)] https://doi.org/10.1186/s40497-019-0173-3(Springer: Indexed in ProQuest) Impact Factor-0.47
  • Kundu, A. &Majumdar,  R (2019) Interdisciplinary Groups Perception on Impact of Technology: A Study in Petro├ó?┬ÉChemical Sector HOLISTICA”, Journal of Business and Public Administration Vol 10 No. 2 pp 69-82 [ISSN-L 2067–9785, Online 2067–9785, ISSN Print 2457–5720] DOI:10.2478/hjbpa-2019-0016 [Scopus Indexed Journal]
  • Pal ChoudhuryArchita, KunduAmit& Bhattacharya Arabinda (2019) Dynamism in the Marketing Strategy: Transition from Transactional to Relationship Marketing International Journal of Management Studies  Volume VI Issue 1_3 pp 86-96 (ISSN: 2249-0302(Print) Online ISSN: 2231-2528, UGC Approved Journal No.44925 DOI URL :http://dx.doi.org/10.18843/ijms/v6i1(3)/09Impact Factor (IBI): 2.26)
  • Das S and Kundu, A (2018)Individual and Business Environment: How Effective Interaction Affects SME Development International Journal of Engineering and Management Research [ISSN (ONLINE): 2250-0758, ISSN (PRINT): 2394-6962] DOI: doi.org/10.31033/ijemr.8.4.13 Volume-8, Issue-4, August 2018 pp101-113
  • Kundu, A. and Bhattacharya, A. (2018)Relative importance of design parameters: a study of selected Indian organisations,International Journal of Entrepreneurship and Innovation Management INDERSCIENCE [ISSN 1741-5098] Vol. 22, No. 3, pp.191–205[ABDC Category C] Scopus(Elsevier) Indexed Journal[DOI: 10.1504/IJEIM.2018.091766]SCOPUS Indexed Impact Factor-1.4
  • Das S, Kundu, A. and Bhattacharya, A. (2018) Global Perspectives of Entrepreneurial Environment International Journal of Management Studies  (Print ISSN: 2249-0302, Online ISSN: 2231-2528, UGC Approved Journal No.44925 DOI 10.18843/ijms/v5i3(1)/14 Impact Factor (IBI): 2.26) Volume V Issue 3 pp111-122
  • Kundu A., Pal A.M. & Bhattacharya A. (2018) Corporate Socio- Economic Responsibility: A       Study on Fertilizer Sector in India The Management Accountant [ISSN 0972-3528]Vol 53 No.3          pp 47-53
  • Md. Noor Hossain&Kundu A (2018) Impact of Social Media on Purchase Intensions: A Consumer Socialization Framework International Journal of Exclusive Management Research        Special Issue January 2018 ISSN(Online) 2249-2585 ISSN (Print) 2249-8672 pp 152-161UGC Approved Journal
  • Kundu, A.&MajumdarR (2018)Marketing & Technology: A Strategic Co-alignment-A    Case Based Study The Great Lakes Herald [ISSN 0973-9017] Vol  12 Issue 1 pp 57-71
  • Kundu, A, Mukherjee, S &Dutta, D (2018) Growth and Sustain ability of Downstream Processing SME Industries in Petrochemical Sector – A Case Based Analysis BIMS (BharatiyaVidyaBhavan Institute of Management Science) Journal of Management (ISSN: 2456-222X) Volume 3 No 2 ( July- December, 2018) pp 39-44 (2nd Special Issue of NMC 2018)
  • Kundu, A&Guha, K (2018) Loyalty Programme – A Game Changer in the Oil Industry BIMS (BharatiyaVidyaBhavan Institute of Management Science) Journal of Management (ISSN: 2456-222X) Volume 3 No 1 ( January- June 2018) pp 31-35 (Special Issue of NMC 2018)
  • Das, S. &Kundu, A. (2017) Analysis of Entrepreneurial Traits: Evolution and Growth Process of MSMEs International Journal of Research Volume 4(14)pp 3991-4004[e-ISSN: 2348-6848] [UGC list of Recommended Journals; International Referred and Indexed Journal with Impact Factor 5.60 Index Copernicus Value 100 and Indexed in Thomson Reuters ]
  • Kundu, A. (2017) Strategic Uncertainty Management in the Indian Organizations International Journal of Manufacturing Technology and Management INDERSCIENCE Special Issue on: Leveraging People, Process and Products: Ingredients of Business Growth Vol 31 No 6 pp 537-553 [ISSN online: 1741-5195 ISSN print: 1368-2148] https://doi.org/10.1504/IJMTM.2017.089076 [ABDC Category C] Scopus (Elsevier) Indexed Journal Impact Factor 7.33
  • Kundu, A.& Bhattacharya, A. (2017) Measuring Uncertainty and Its Strategic Implications Prabandhan: Indian Journal of Management Volume 10(2) pp 26-40 [ISSN 0975-2854]DOI: 10.17010/pijom/2017/v10i2/110630[UGC list of Recommended Journals(S. No 38263)][Scopus Indexed Journal]
  • Kundu, A.& Bhattacharya Arabinda (2017) Dimensions of Uncertainty and its Impact on   Performance The Great Lakes Herald Volume 11(1) pp 60-76 [ISSN 0973-9017]
  • SahaIpsita, KunduAmit&Ghosh S.K. (2017) Organizational Perspective of Critical Success Factor to Establish ERP as a Sustainable Solution Kindler Journal Vol XVII(1) (ISSN 0973-0486) Jan-Jun17 pp 150-156 [UGC approved Journal (Journal No. 42831)]
  • Kundu, A.& Bhattacharya Arabinda (2017) Women's Education, Empowerment and Shift in Employment Market Indian Journal of Adult Education Volume 78(4) October-December 2017 [ISSN 0019-5006]pp 77-87 [ UGC Approved Journals 2020]
  • Upadhyay, P., Kundu, A, &  Nair, S. (2016) On Managing Business, Organisation Climate and Enterprise System Implementation: Insights from Indian MSMEs Journal of Workplace Learning Volume 28 Issue 8 pp 472-483 [ISSN: 1366-5626] Emerald [http://doi.org/10.1108/JWL-05-2016-0040] [Scopus Indexed Journal Cite Score 2016 : 1.20][ABDC Category C] Impact Factor 1.58
  • Kundu, A.& Pal A.M. (2016) Behavior of Employee Cost: A Case Based Analysis in Petro-Chemical Sector in India Time’s JourneyVolume 5 No1 pp 27-42November, 2016[ISSN 2278 – 6546] [UGC list of Recommended Journals]
  • Kundu, A.&Banerjee M (2015) Product Quality and Brand Image Development: Pillars of Brand Sustainability in the Dairy Sector published in International Journal of Engineering, Business and Enterprises Applications (IJEBEA), ISSN (Online): 2279-0039, ISSN (Print): 2279-0020 September-November 2015 Issue 14 Volume 1 pp 24-29 [Citation Index Google Scholar]
  • KunduAmit& Banerjee Monojit (2015) Brand Development and Revival Strategy– Evidence from India published in Journal of Business and Economic Issues Volume 5 Number 2 2015 pp 52-67 [ISSN: 0974-9144] [Peer Reviewed Journal]
  • Pal A.M. &KunduAmit (2015) Does Employee Cost Competitiveness Contribute To Above Average Performance? A Case Study in Petro-Chemical Sector in India published in CMA e-Magazines Vol II Number III October Issue (Refereed Journal published by The Institute of Cost Accountants of India) [Peer Reviewed Journal]
  • Kundu, A.& Bhattacharya,  A. (2015) Survey Report on the Functioning of the Centres of Knowledge Sharing in Birbhum  Adult Education and Development (A Bi-Monthly Journal) Volume 5(3-6)pp 10-21 [ISSN 2395-6143] [Peer Reviewed Journal]
  • KunduAmit (2014) Optimization of the Design Mechanisms for Superior Performance- A Study of Selected Indian Organizations Paper published in IEEE Journal [ISBN : 978-1-4799-3264-1/14] [DOI : 10.1109/ICBIM.2014.6970934 ] pp 26-31
  • Bhattacharya Arabinda&KunduAmit (2013)  Organization Design and Performance: Evidence from India published in International Journal of Management and Marketing Research Volume 6 Number 2 2013 pp 93-107 [ISSN : 1933-3153(print) and ISSN: 2157-0205 (online)] [Link: http://ssrn.com/abstract=2323840] [ABDC Category C]
  • Bhattacharya, A. &Kundu, A (2012) Organization Design and Performance: A Conceptual Framework Paper Published in South Asian Journal of Commerce & Management Vol. 3 No. 4, 2012. pp.9-16. [ISSN: 0975-8259]
  • Kundu, A. (2010) Effective Organizational Designs of Firms-A Qualitative Study Paper Published in The Chanakya (Journal of Rourkela Institute of Management Studies)Vol. X Issue 1Jan-June 2010 pp 140-149[ISSN 0972-3943]

Conference Proceedings/Book of Abstract

  • SahaIpsita , KunduAmit, Ghosh S.K. (2023)  AI-based interpretive structural modeling analysis for risk management integration of ERP implementation Second International Conference on Innovations in Software Architecture and Computational Systems (ISACS 2022) AIP Conf. Proc. 2876, 040009-1–040009-10https://doi.org/10.1063/5.0166774 Published by AIP Publishing. 978-0-7354-4635-9/[https://pubs.aip.org/aip/acp/article/2876/1/040009/2908847/AI-based-interpretive-structural-modeling-analysis 
  • KunduAmit& RoyRabindranath (2019) Brand Revival of TANTUJA in the Context of Inclusive Growth: A Study of Regional Handloom Book of Abstracts: 2019 IIM Indore-NASMEI Summer Marketing Information Systems Conference published by Emerald Group Publishing (India) Private Limited [ISBN: 978-1-78635-428-0 pp 109
  • Pal ChoudhuryArchita, KunduAmit& Bhattacharya Arabinda (2019) Relational Vs. Transactional Marketing Strategies- A Study on Banking Sector of India Book of Abstracts: 2019 IIM Indore-NASMEI Summer Marketing Information Systems Conference published by Emerald Group Publishing (India) Private Limited [ISBN: 978-1-78635-428-0 pp 02
  • SahaIpsita, KunduAmit&Ghosh S.K.(2018)A Business Model for Enterprise Resource Planning (ERP) by Establishing a Sustainable Supply Chain ManagementProceedings of the 8th IconSWM 2018 ( Volume 1)  8th International Conference on Sustainable Waste Management organized by Swachh Andhra Corporation, Govt. of Andhra Pradesh and International Society of Waste Management, Air and Water (ISWMAW) pp 160-165
  • KunduAmit& Bhattacharya Arabinda (2018) Management of Innovation: Restructuring for Organizational Excellence in Indian Context Conference Proceedings of First International Conference on Digital Entrepreneurship (ICDE 2018) published by School of Management, Presidency University Bengaluru
  • KunduAmit& Bhattacharya Arabinda (2017) Restructuring through Innovation: A Study of Select Indian Organizations Book of Abstracts: 2017 IIM Indore- INDAM ConferenceIndore Management Journal (IMJ)- Special Issue ISSN:0975-1653
  • KunduAmit,  Banerjee Monojit&UpadhyayParijat (2017) Strategy for Developing Brand in Rural Market of India: A Case Study of IFFCO Book of Abstracts: 2017 IIM Indore- INDAM ConferenceIndore Management Journal (IMJ)- Special Issue ISSN:0975-1653
  • KunduAmit&MajumdarRamanuj (2017)Tie up Technology in Marketing Strategy: A Case Study on a Small Industry Business Marketing Transformation: Marketing Practice in an Ever Changing World, Developments in Marketing Science:  Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Rossi, Patricia &Krey, Nina (Eds.) Springer International AG 2018 https://doi/10.1007/978-3-329-68750-6_58
  • Pal ChoudhuryArchita, KunduAmit& Bhattacharya Arabinda (2017) Transition from Transactional to Relational Marketing: A Case Based Study Paper abstract published inConference Proceedings of International Conference on Emerging Perspectives in Commerce, Economics and Management –Policies for A Better World  (ICCEM-2017) published by Excel India [ISBN 978-93-86724-12-0]
  • Das Supriyo, KunduAmit& Bhattacharya Arabinda (2017) Technology Adaptation & Survival of SME: A Longitudinal Study of Developing Countries  Paper abstract published inConference Proceedings of International Conference on Emerging Perspectives in Commerce, Economics and Management –Policies for A Better World  (ICCEM-2017) published by Excel India [ISBN 978-93-86724-12-0]
  • KunduAmit& Bhattacharya Arabinda (2016)”Dimensions of Uncertainty: the Construct & its Relevance in Indian Context”Selected Readings in Business Sustainability and Inclusive Growth published by Emerald Group of Publishing (India) Private Limited pp 98-112
  • Pal ChoudhuryArchita, KunduAmit& Bhattacharya ArabindaParadigm Shift in Marketing Strategies: A Case Based Analysis Paper abstract published inConference Proceedings of International Conference on Facets of Doing Business in Emerging Markets (ICFDB-2016) published by Emerald [ISBN 978-1-78635-412-9]
  • Das Supriyo, KunduAmit& Bhattacharya Arabinda “Entrepreneurial Mapping of MSME in Global Perspectives” Paper abstract published inConference Proceedings of International Conference on Facets of Doing Business in Emerging Markets (ICFDB-2016) published by Emerald [ISBN 978-1-78635-412-9]
  • Kundu, Amit&Majumdar, Ramanuj (2016) Marketing & Technology: A Strategic Co-alignment-A Case Based StudyPaper abstract published inConference Proceedings ofthe 19th International Society for Business Innovation and Technology Management Conference , Bangkok, Thailand[ISSN:2094-506X] 
  • KunduAmit&Banerjee M (2016) Determinants of Brand Sustainability in Rural Market: A Case Study of IFFCO[ISBN : 978-1-4799-3263-4]
  • SahaIpsita,KunduAmit&Ghosh S.K. (2016)Adoption of Enterprise System in the SME Sector of India – A Conceptual Study published in the Proceedings of International Conference on E-Business and Supply Chain Competitiveness published by EXCEL India Publishers[ISBN 978-9-3857-7165]
  • Upadhyay P. &KunduAmit (2016) Mobile Money Technology, its Adoption and Financial Inclusion: Perspectives from the end users [ISBN : 978-1-4799-3263-4]
  • UpadhyayParijat&KunduAmit (2015)On Managing Business, Organisation Climate and Enterprise System Implementation: Insights from Indian MSMEs published in the Proceedings (Research Paper Abstracts)   National Conference on Business Strategies for Emerging India organized by School of Management, National Institute of Technology, Rourkela October 09-10 2015
  • Banerjee Monojit&KunduAmit (2015) Growth Strategy of Indian Banking Sector-MSME Sector Financing published in the International Conference on Evidence Based Management (ICEBM 2015] Proceedings Vol. 1 pp 410-417 [ISBN: 978-93-84935-18-4] organized by Department of Management, Birla Institute of Technology and Science, Pilani, Rajasthan
  • KunduAmit& Bhattacharya Arabinda (2015) Uncertainty as Moderators for Formulation of Strategies: A Study of Select Indian Organizationspublished in the Proceedings (Research Paper Abstracts) of the4th Annual International Conference on Sustainability [SUSCON 2015] organized by Indian Institute of Management Shillong  March 11-13 2015
  • KunduAmit& Bhattacharya Arabinda (2015) An Uncertainty in the Market and its Impact on Organization published in the Proceedings(Research Paper Abstracts) of the 4th Asian Management Research Conference 2015  organized by Graduate School of Business (GSB), UniversitiSains Malaysia (USM), Indian Institute of Management Bangalore (IIMB) and the Lahore University of Management Sciences (LUMS)[SAGE Publication]
  • KunduAmit& Pal A.M. (2014) An Alternative Approach to Measure Economic Performance: A Study of Select Companies in India published in the Proceedings of the International Conference on Business Paradigms in Emerging Markets 2014 organized by School of Management, National Institute of Technology, Rourkela in association with Springer as a Knowledge partner [ISBN:978-93-5196-520-6]
  • Bhattacharya Arabinda&KunduAmit (2013) Organization Design and Performance: A Study of Selected Indian organizations in the Liberalized Economypublished in Global Conference on Business and Finance Proceedings. Vol. 8,No. 1,2013 pp 201-209 ISSN 2168-0612(Flash Drive) and  ISSN-1941-9589 (On Line)
  • UpadhyayParijat, Ghosh Roy S.,KunduAmit(2013). Measuring Uncertainty in Aviation Fuel with Special Reference to Indian Oil Corporation LtdPublished as a book chapter titled ‘Indian Case Studies’ at the 11th.AIMS International Conference in Management, held at IMT Ghaziabad on 21-23 Dec.2013 [ISBN : 978-81-924713-5-8 pp.222-28]
  • KunduAmit& Banerjee Monojit (2013)Brand Development and Revival Strategy-Analysis of Two Indian Firms” in Marketing Metamorphosis Transforming Lives…Nurturing Lifestyles Conference Proceedings of 8th SIMSR Global Marketing Conference 2013 pp 15-19[ISBN 978-81-7039-286-6] 

Edited Books/Book Chapters

  • Saha, Ipsita &Kundu, Amit&Ghosh, Sadhan. (2022). Waste Management Strategy of SME Sector towards Environmental Sustainability. Effective Waste Management and Circular Economy. DOI: 10.1201/9781003231608-9 July 2002 pp 83-88 Link:https://www.researchgate.net/publication/362063891_Waste_Management_Strategy_of_SME_Sector_towards_Environmental_Sustainability
  • Saha, Ipsita &Kundu, Amit&Ghosh, Sadhan. (2022). A Decision Support System for Environment-Friendly Sustainable Model of IT Service Sector Industries. Effective Waste Management and Circular Economy. eBook ISBN 9781003231608 Taylor & Francis
  • SenguptaChitralekha, KunduAmit, SarkarDevNarayan(2021) Brand and Product Preferences Among Post-millennial Consumers During Act-of-God Periods. In: Omrane A., Bag S. (eds) New Business Models in the Course of Global Crises in South Asia. Springer, Cham.https://doi.org/10.1007/978-3-030-79926-7_5 [ISBN 978-3-030-79925-0 ISBN 978-3-030-79926-7 (eBook)]
  • Saha I, Kundu A, Ghosh S.K. (2020) A Business Model for Enterprise Resource Planning (ERP) by Establishing a Sustainable Supply Chain Management. In: Ghosh S. (eds) Waste Management as Economic Industry Towards Circular Economy. Springer, Singapore. https://doi.org/10.1007/978-981-15-1620-7_10
  • Das Supriyo, KunduAmit& Bhattacharya Arabinda (2019) “A Framework for the Study of Entrepreneurial Ecosystem” An edited book publication –13th  Biennial Conference on Entrepreneurship from Entrepreneurship Development Institute of India, Publisher Bookwell, New Delhi ,2019 Volume (1) pp 165-175[ISBN:978-93-8 6578-38-9]Google Scholar Link  URI: http://hdl.handle.net/123456789/5946
  • Saha I., Kundu A., Ghosh S.K. (2019) A Study to Establish an Energy-Efficient Sustainable Business Model in Virtual ERP. In: Ghosh S. (eds) Waste Management and Resource Efficiency. Springer, pp: 1167-1174. DOI:10.1007/978-981-10-7290- 1_96.Link: https://link.springer.com/chapter/10.1007/978-981-10-7290-1_96
  • KunduAmit& Bhattacharya Arabinda (2017) “Inclusive Growth Through Sustainable Agricultural Development: A Study of Indian Farmers Fertilizer Cooperative Limited” in A K Dey& T. Thatchenkery (Eds.) Advances in Social Change, Leadership & Organizational Decision Making, Bloomsbury Publishing India Private Limited pp 111-123[ISBN: 978-93-87471-34-4]
  • Saha, I., Kundu, A. and Ghosh, S.K (2017) Role of Big Data Analysis and Internet of Things in Implementation of Smart City in the Conference proceedings of International Conference on Modelling, Computing and Technological Innovations (ICMCTI-2017) published by Excel India Publishers, New Delhipp 44-52 [ISBN: 978-93-86256-60-7]
  • Kundu, A. & Bhattacharya, A.  (2017) “Revisiting Organizational Configuration of Selected Indian Organizations in the context of Liberalized Economyin Basu S K et al. (Eds.) Redefining Business Vision Issues & Challenges Vol 2 (Section II Human Resources)Regal Publications pp 174-192[ISBN: 978-81-8484-653-9]
  • Pal ChoudhuryArchita ,KunduAmit& Bhattacharya Arabinda (2017)New Paradigm of Marketing: The Challengesin Basu S K et al.(Eds.)Redefining Business Vision Issues & Challenges Vol 2 (Section II Marketing) Regal Publications pp112-124 [ISBN: 978-81-8484-653-9]
  • Das Supriyo, KunduAmit& Bhattacharya Arabinda (2017) “Attitudinal Dimensions of Government towards MSME Ecosystem” An edited book publication –Twelfth Biennial Conference on Entrepreneurship from Entrepreneurship Development Institute of India, Publisher Bookwell, New Delhi ,2017 Volume (1) pp 490-497[ISBN:978-93-80574-93-6]Google Scholar Link  URI: http://hdl.handle.net/123456789/5946
  • KunduAmit& Bhattacharya Arabinda (2016) “Indian Farmers Fertilizer Cooperative: A Growth Driver of Rural India” in G.D. Sardana& T. Thatchenkery (Eds.) Knowledge Creation and Organizational Well –being Leveraging Talent Management and Appreciative Intelligence, Bloomsbury Publishing Private Limited pp 107-119[ISBN: 978-93-84052-81-2]
  • KunduAmit (2011) “Measuring Uncertainty: Comparative Analysis of Dairy Firms”; An edited book publication –Readings in Organization Development from Excel Books, New Delhi ,2011pp 87-97[ISBN:978-81-7446-956-4]
  • KunduAmit (2009) “Effective Organizational Designs of Firms -A Qualitative Study”; An edited book publication –Marketing in Emerging Markets from Excel Books, New Delhi ,2009 pp 502-509 [ISBN:978-81-7446-758-4]
  • KunduAmit (2008) “Predicting Corporate Performance from Organizational Culture – A Qualitative Study”; An edited book publication -Innovation in Management Practices from Macmillan India Limited New Delhi, 2008.pp230-242 [ISBN 10:0230-63716-7]

Paper Accepted / Presented at International/ National Conferences

International Conferences

  • 2nd International Conference on Management of MSMEs Building Organizational Capabilities for Humanitarian Operations: A Study on Select MSME units of West Bengal during COVID-19 Outbreaks authored by Dr. AmitKundu& Rabindranath Roy, IAS- OSD & EO Managing Director, Tantujaorganized by Indian Institute of Management Amritsar January 20-22, 2023
  • Golden Jubilee Conference of Indian Association for Productivity, Quality and Reliability (IAPQR) Purchase Preference of IT Professionals of India towards Local and Nonlocal Origin of Smartphone Brands authored by ChitralekhaSengupta, Dr. AmitKundu and Dr. Dev Narayan Sarkar, organized by IAPQR in collaboration with Sister Nivedita University Newtown, Kolkata January 7-8 2023
  • Golden Jubilee Conference of Indian Association for Productivity, Quality and Reliability (IAPQR) E-Government Developments on Delivering Public Services in a Smart City of India authored by DebjeetGanguly, Dr. AmitKundu and Dr. Chandan Kr. Bhattacharya, organized by IAPQR in collaboration with Sister Nivedita University Newtown, Kolkata January 7-8 2023
  • 8th Asia Pacific Conference ( 2021)  Building Organizational Capabilities to Support Agility in Humanitarian Logistics: An Analysis using case studies of MSME units of West Bengal during COVID-19 Outbreaks  in the Online Platform organized by Sydenham Institute of Management, Mumbai 23rd -24th April, 2021                                                            
  • South Asia Conference on Social Enterprise - Values and Processes (2020) Restructuring Organizations through Innovation: A Study in the Indian Entrepreneurial Context authored by Dr. AmitKundu, Dr. Dev Narayan Sarkar, and Arabinda Bhattacharya, organized by Centre for Social Entrepreneurship of School of Management and Labour Studies at Tata Institute of Social Sciences, Mumbai January 8-10, 2020 ( Paper accepted for presentation)
  • South Asia Conference on Social Enterprise - Values and Processes (2020) Sustainable agrarian subaltern development through technology intervention: A field study of Indian Farmers Fertilizer Cooperative Limited authored by Dr. AmitKundu, Dr. Dev Narayan Sarkar, and Arabinda Bhattacharya, organized by Centre for Social Entrepreneurship of School of Management and Labour Studies at Tata Institute of Social Sciences, Mumbai January 8-10, 2020 ( Paper accepted for presentation)
  • International Marketing Conference (MARCON 2019) Packaging - Key Challenges & its Importance to Promote Food Processing in India authored by Dr. AmitKundu and AbeshChattopadhyay at International Management Institute-Kolkata December 19-20, 2019
  • 9th International Conference on  Sustainable Waste Management towards Circular Economy (Icon SWM) 2019 A Decision Support System for Environment Friendly Sustainable Model of IT Service Sector Industries authored by IpsitaSaha , Dr. AmitKundu and Prof (Dr.) Sadhan Kumar Ghosh organized by KIIT (Kalinga Institute of Industrial Technology) (DU), Bhubaneswar, Odisha, India and International Society of Waste Management, Air and Water (ISWMAW)  at KIIT, Bhubaneswar, Odisha, India November 27-30, 2019
  • 9th International Conference on  Sustainable Waste Management towards Circular Economy (Icon SWM) Waste Management Strategy of SME Sector towards Environmental Sustainability authored by IpsitaSaha , Dr. AmitKundu and Prof (Dr.) Sadhan Kumar Ghosh at KIIT, Bhubaneswar, Odisha, India November 27-30, 2019
  • IIMI-NASMEI Summer Marketing-IS Conference (2019) Paper titled Brand Revival of TANTUJA in the Context of Inclusive Growth: A Study of Regional Handloom Co-operatives authored by Dr. AmitKundu& Rabindranath Roy, IAS- MD Tantuja  held at Indian Institute of Management Indore during July 26-28, 2019
  • IIMI-NASMEI Summer Marketing-IS Conference (2019) Paper titledRelational Vs. Transactional Marketing Strategies- A Study on Banking Sector of India authored by Archita Pal Choudhury,  Dr. AmitKundu&  Prof Arabinda Bhattacharya  held at Indian Institute of Management Indore during July 26-28, 2019
  • 13th Biennial Conference on Entrepreneurship (2019) Paper titled A Framework for the Study of Entrepreneurial Ecosystem authored by Supriyo Das, Dr. AmitKundu, and Prof Arabinda Bhattacharya held at Entrepreneurship Development Institute of India, Ahmedabad, Gujarat, India during Feb  20-22, 2019
  • Annual Management Conference and Workshop-2019 (AMCW-2019) Paper titled Cooperative Organization as an Engine of Equitable Economic Development of Rural Bengal: A Study of Regional Handloom Brand Tantuja authored by Dr. AmitKundu& Rabindranath Roy, IAS- MD Tantuja  held at Institute of Management Technology, Nagpur (January 02 –January 04, 2019)
  • 7th Annual International Conference on Sustainability [SUSCON 2018] Paper titled “Restructuring through Innovation: A Study of Select Indian Organizations”  Co-authored with Prof Arabinda Bhattacharya organized by  Indian Institute of Management Shillong  November 29 -December 01, 2018
  • 8th International Conference on Sustainable Waste Management Paper titled A Business Model for Enterprise Resource Planning (ERP) by Establishing a Sustainable Supply Chain Management authored by IpsitaSaha, Dr. AmitKundu and Prof (Dr.) SadhanGhosh held at atAcharyaNagarjuna University (ANU), Guntur, Vijayawada , Andhra Pradesh, India November 22-24, 2018
  • 3rd SSBRN Symposium 2018 Paper titled “Interdisciplinary Managerial Groups Perception on Impact of Technology: An Empirical Study in a Petro Chemical Industry in India”  authored by Dr. AmitKundu and Prof RamanujMajumdar held at Osaka, Japan October  11-12 2018
  • Thought Leaders Conference on Managing Business and Innovation in Emerging Markets  2018 Journal of the Academy of Marketing Science  India ConferencePaper titled  A Turnaround Story of Handloom Weavers’ Cooperative Society - Road to Inclusive Growth of Rural Bengal authored by Dr. AmitKundu& Rabindranath Roy, IAS- MD Tantujaheld at Indian School of Business (ISB), Hyderabad April 26-28, 2018
  • Thought Leaders Conference on Managing Business and Innovation in Emerging Markets 2018 Journal of the Academy of Marketing Science India Conference Paper titled Uncertainty as moderators for formulation of strategies: A study of select Indian organizations authored by Dr. AmitKundu&Arabinda Bhattacharya held at the Indian School of Business (ISB), Hyderabad April 26-28, 2018
  • International Conference on Innovative Business Practices in a VUCA World 2017 Paper titled Green Marketing and Consumer Behaviour – Criteria for Purchase of Green Products co-authored with KakaliDasguptaSaha Organized by Department of Commerce and Business Administration St. Xavier's College (Autonomous), Kolkata and Department of Commerce, University of Calcutta, January 5-6, 2018
  • International Conference on Innovative Business Practices in a VUCA World2017 Paper titled Impact of Social Media on Purchase Intentions: A Consumer Socialization Framework co-authored with Md Noor Hossain Organized by Department of Commerce and Business Administration St. Xavier's College (Autonomous), Kolkata and Department of Commerce, University of Calcutta, January 5-6, 2018
  • 5th Biennial Indian Academy of Management Conference 2017 Paper titled Strategy for Developing Brand in Rural Market of India: A Case Study of IFFCO Co-authored with Dr.  ParijatUpadhyay&Monojit Banerjee organized by The Indian Academy of Management (an affiliate of the Academy of Management), hosted by Indian Institute of Management Indore on December 18-20 2017
  • 5th Biennial Indian Academy of Management Conference 2017  Paper titled Restructuring through Innovation: A Study of Select Indian Organizations Co-authored with Prof Arabinda Bhattacharya  organized by The Indian Academy of Management (an affiliate of the Academy of Management), hosted by Indian Institute of Management Indore during December 18-20 2017
  • 11th ISDSI International Conference 2017 Paper titled  Determinants of Strategic Choices: A Study of Internal and External Uncertainties of Select Indian Organizations Co-authored with Prof Arabinda Bhattacharya  held at the Indian Institute of Management (IIM) Tiruchirappalli, Tiruchirappalli, Tamil Nadu, India during December 28-30, 2017
  • 11th ISDSI International Conference 2017 Paper titled  The Changing Role of Marketing in the Organization of Indian Origin Co-authored with Archita Pal Choudhury&  Prof Arabinda Bhattacharya  held at the Indian Institute of Management (IIM) Tiruchirappalli, Tamil Nadu, India during December 28-30, 2017
  • 11th ISDSI International Conference 2017 Paper titled   Do personality traits influence nascent entrepreneurship rate? : A study in the global context Co-authored with  Supriyo Das &  Prof Arabinda Bhattacharya  held at the Indian Institute of Management (IIM) Tiruchirappalli, Tamil Nadu, India during December 28-30, 2017
  • 11th ISDSI International Conference 2017 Paper titled   Organizational Perspective of Critical Success factor to establish ERP as a Sustainable Solution Co-authored with  IpsitaSaha, and Prof (Dr.) SadhanGhosh held at the Indian Institute of Management (IIM) Tiruchirappalli, Tamil Nadu, India during December 28-30, 2017
  • International Conference on Management Cases 2017(ICMC)Paper titledInclusive Growth through Sustainable Agricultural Development: A Study of IFFCO, Co-authored with Prof Arabinda Bhattacharya organized by Birla Institute of Management Technology, India & George Mason University, USA on November 30 & December 1, 2017
  • Two day International Conference on Emerging Perspectives in Commerce, Economics and Management - Policies for a Better World Paper titled Transition from Transactional to Relational Marketing: A Case Based Study Co-authored with Archita Pal Choudhury& Prof Arabinda Bhattacharya Organized by Department of Commerce and Business Administration St. Xavier's College (Autonomous), Kolkata in collaboration with St. Xavier's University, Kolkata on November 2-3, 2017
  • Two day International Conference on Emerging Perspectives in Commerce, Economics and Management - Policies for a Better World Paper titledTechnology Adaptation & Survival of SME: A Longitudinal Study of Developing Countries  Co-authored with  Supriyo Das &  Prof Arabinda BhattacharyaOrganized by Department of Commerce and Business Administration St. Xavier's College (Autonomous), Kolkata in collaboration with
    St. Xavier's University, Kolkata on November 2-3, 2017
  • Academy of Marketing Science 20th  World Marketing Congress, Christchurch, New Zealand Paper titled Tie up Technology in Marketing Strategy: A Case Study on a Small Industry Business”, Co-authored with Prof (Dr.) RamanujMajumdar of Indian Institute of Management, Calcutta organized by The Academy of Marketing Science at University of Canterbury , Christchurch New Zealand on June 27 –July 01, 2017
  • Twelfth Biennial Conference on Entrepreneurship Paper titled “Attitudinal Dimension of Government towards MSME Ecosystem” Co-authored with Supriyo Das & Prof Arabinda Bhattacharya organized by Entrepreneurship Development Institute of India Ahmedabad on February 22-24, 2017
  • Thirteenth International Accounting Conference on Changing Paradigm in Accounting & Finance – Emerging Issues Paper titled Does Employee Cost Leadership Lead to Higher Profitability: A Case Based Analysis in Fertilizer Sector in India, co-authored with Prof (Dr.)Ananda Mohan Pal, organized by IAA Research Foundation Jointly  with Deloitte India on January 7-8, 2016
  • International Conference on Organization and Management (ICOM 2016) Paper titled TANTUJA: Revival of Brand- A Strategic Analysis of the Regional Handloom Co-operatives, co-authored with Mr. Rabindranath Roy, IAS-MD of Tantuja organized by Abu Dhabi University, Abu Dhabi, UAE on November 20-21, 2016
  • International Conference on Management Cases 2016 (ICMC) Paper Titled IFFCO-A Growth Driver of Rural India, Co-authored with Prof Arabinda Bhattacharya organized by Birla Institute of Management Technology, India & George Mason University, USA on December 1-2, 2016
  • 6th International Conference on Solid Waste Management 2016 Paper titled A Study to Establish an Energy Efficient Sustainable Business Model in Virtual ERP Co-authored with Ipsitasaha& Dr. Sadhan Kumar Ghosh organized by Jadavpur University, Kolkata; IISc, Bangalore, TERI, New Delhi and IIT Kharagpur on November 24-26 2016
  • The 19th International Society for Business Innovation and Technology Management Conference Paper titled “Marketing & Technology: A Strategic Co-alignment-A Case Based Study”, Co-authored with Prof (Dr.) RamanujMajumdar of Indian Institute of Management, Calcutta organized by International Society for Business Innovation and Technology Management Conference (ISBITM) in Bangkok, Thailand on June 12th-14th, 2016
  • International Conference on Facets of Doing Business in Emerging Markets (ICFDB-2016)Paper titled “Dimensions of Uncertainty: the Construct & its Relevance in Indian Context” Co-authored with Prof Arabinda Bhattacharyaorganized by Institute of Management Technology, Ghaziabad & College of Business Administration, University of Texas, USA on July 28-20, 2016 [Received Highly Commended Paper Award]
  • International Conference on Facets of Doing Business in Emerging Markets (ICFDB-2016) Paper titled “Paradigm Shift in Marketing Strategies: A Case Based Analysis” Co-authored with Archita Pal Choudhury& Prof Arabinda Bhattacharya organized by Institute of Management Technology, Ghaziabad & College of Business Administration, University of Texas, USA on July 28-30, 2016
  • International Conference on Facets of Doing Business in Emerging Markets (ICFDB-2016) Paper titled “Entrepreneurial Mapping of MSME in Global Perspectives” Co-authored with Supriyo Das & Prof Arabinda Bhattacharya organized by Institute of Management Technology, Ghaziabad & College of Business Administration, University of Texas, USA on July 28-20, 2016
  • International Conference on E-Business & Supply Chain Competitiveness (EBSCC 2016) Paper titled “Adoption of Enterprise System in the SME Sector of India – A Conceptual Study” Jointly organized by POMS India Chapter & E-Business Centre of Excellence Department of Industrial & Systems Engineering, Indian Institute of Technology, Kharagpur, India February 12-14, 2016
  • 3rd International Conference on Business & Information Management (ICBIM-2016) titled “Corporate Socio- Economic Responsibility: A Study on Fertilizer Sector in India” Co-authored with Prof (Dr.) Ananda Mohan Pal & Prof Arabinda Bhattacharya Organized by National Institute of Technology, Durgapur in  technical collaboration with IEEE January 9-11, 2016 (Received Best Paper Award)
  • 3rd International Conference on Business & Information Management (ICBIM-2016) titled “Determinants of Brand Sustainability in Rural Market: A Case Study of IFFCO” Co-authored with Monojit Banerjee Organized by National Institute of Technology, Durgapur in  technical collaboration with IEEE January 9-11, 2016 (Received Best Paper Award)
  • 3rd International Conference on Business & Information Management (ICBIM-2016) titled “Entrepreneurial Traits: A Dimension of Sustainability of MEMEs” Co-authored with Supriyo Das &Prof Arabinda Bhattacharya Organized by National Institute of Technology, Durgapur in  technical collaboration with IEEE January 9-11, 2016
  • 3rd International Conference on Business & Information Management (ICBIM-2016) titled “Mobile Money Technology, its Adoption and Financial Inclusion: Perspectives from the end users” Co-authored with Dr. ParijatUpadhyay Organized by National Institute of Technology, Durgapur in  technical collaboration with IEEE January 9-11, 2016
  • 5th International Conference on Economic & Business Issues titled “Dimensions of Uncertainty and its Impact on Performance” Co-authored with Prof Arabinda Bhattacharya organized by Indian Journal of Economics & Business December 19-20 2015
  • International Conference on Organization and Management (ICOM 2015) Paper titled “Food Quality and Brand Image Development: Leveraging a Dichotomous Marketing Strategy”Co-authored with Dr. ParijatUpadhyay&Monojit Banerjee organized by College of Business Administration, Abu Dhabi University November 22-23, 2015
  • 5th  IIMS International Conference on “Managing Development in Emerging Economy" Paper titled “An Alternative Approach to Measure Economic Performance: A Study of Select Companies in India” Co-authored with Prof (Dr.) Ananda Mohan Palorganized by Xuzhou Institute of Technology, China; AIS, Auckland, New Zealand; Faculty of Business Management, Universiti  Teknologi, Mara, Shah Alam, Malaysia; Cavite State University, Cavite, Philippines and International Institute of Management Sciences, Kolkata,at Xuzhou Institute of Technology, Xuzhou (China) December 1-3, 2015
  • Presented a paper in the 4th Annual International Conference on Sustainability [SUSCON 2015]  titled “Uncertainty as Moderators for Formulation of Strategies: A Study of Select Indian Organizations” Co-authored with Prof Arabinda Bhattacharya organized by  Indian Institute of Management Shillong March 11-13 2015
  • Presented a paper in the 4th Asian Management Research Conference 2015  titled “Uncertainty in the Market and its Impact on Organization” Co-authored with Prof Arabinda Bhattacharya organized by  Graduate School of Business (GSB), UniversitiSains Malaysia (USM), Indian Institute of Management Bangalore (IIMB) and the Lahore University of Management Sciences (LUMS) January 10-11 2015 at UniversitiSains Malaysia, Penang, Malaysia
  • Presented a paper in The 8th NASMEI(North American Society for Marketing Education in India) Conference-an International Marketing Conferencetitled “Exploring consumer’s usage intention for ‘Mobile Money’ in India: An Empirical Study” Co-authored with Dr. ParijatUpadhyay Organized by the Kotler-Srinivasan Centre for Research in Marketing,   The Great Lakes Institute of Management   December 26 -27, 2014
  • Presented a paper in an International Conference on Business Paradigms in Emerging Markets titled “An Alternative Approach to Measure Economic Performance: A Study of Select Companies in India” Co-authored with Prof (Dr.) Ananda Mohan Pal organized by School of Management, National Institute of Technology, Rourkela December 12-13 2014
  • Presented a paper in an International Research Conference (IRC 2014) “Impact of Innovation on Performance - A Study of Select Indian Organizations”, Co-authored with Prof Arabinda Bhattacharya Organized by  Jamnalal Bajaj Institute of Management Studies, Department of Management Studies, University of Mumbai March 6-7, 2014
  • Presented a paper in an International Conference on Business & Information Management (ICBIM-2014) titled “Optimization of the Design Mechanisms for Superior Performance- A Study of Selected Indian Organizations” Organized by National Institute of Technology, Durgapur in  technical collaboration with IEEE January 9-11, 2014
  • Presented a paper in an International Finance Conference 2014 On Current Issues in Finance in Developing Nations titled MSME Sector Financing – Growth Engine for Indian Banking Sector” Organized by Department of Business Management, University of Calcutta, India in Collaboration with Indian Accounting Association, Kolkata Branch January 17-18, 2014
  • Presented a paper in an International Finance Conference 2014 On Current Issues in Finance in Developing Nations titled “A Comparative Analysis of Economic Performances of Select Companies in India” Organized by Department of Business Management, University of Calcutta, India in Collaboration with Indian Accounting Association, Kolkata Branch January 17-18, 2014
  • Presented a paper in an International Conference on Excellence in Research & Education titled “Relative Importance of Design Parameters: A Study of Selected Indian Organizations” Co-authored with Prof Arabinda Bhattacharya Organized by Indian Institute of Management Indore in collaboration with Tun Abdul Razak University of Malaysia May 9-12, 2013
  • Presented a paper in 8th SIMSR Global Marketing Conference ( 2013) titled  “Brand Development and Revival Strategy-Analysis of Two Indian Firms” Co-authored with Monojit Banerjee Organized by K. J.Somaiya Institute of Management Studies & Research, Mumbai Jan 4-5 2013
  • Presented a paper in an International Conference [Global Conference on Business and Finance (GCBF, 2013] on “Organization Design and Performance: A Study of Selected Indian organizations in the Liberalized Economy”   Co-authored with Prof Arabinda Bhattacharya Organized by The Institute for Business and Finance Research, Las Vegas, Nevada, January 2-5, 2013 [Received Outstanding Research Award & Best in Session Award]
  • Presented apaper in an International Conference [International Conference on Organization Development (ICOD 2011)] on “Measuring Uncertainty: Comparative Analysis of Dairy Firms” Organized by Institute of Management Technology, Ghaziabad. (April 6-7, 2011).
  • Presented apaper in an International Conference [International Conference on Brand Management (ICBM 2010)] on “Predicting Food Quality and Brand Image Development: Two Important Perspectives for the Growth of Indian Food Industry-A Qualitative Study” Co-authored with Monojit Banerjee Jointly Organized by The University of Greenwich and Institute of Management Technology, Ghaziabad. (January 08-09, 2010).
  • Presented apaper in an International Conference [Innovation in Redefining Business Horizons] on “Predicting Corporate Performance from Organizational Culture – A Qualitative Study” Jointly Organized by The University of New Castle, Australia, Institute of  Management Technology, Ghaziabad , New Delhi, India and Euromed Marseille Ecole de Management Domaine, France. (December 18-19, 2008).
  • Presented a paper in an International Conference on “Effective Organizational Designs of Firms -A Qualitative Study” Organised by Rourkela Institute of Management Studies, Rourkela (September 06-08, 2009).
  • Presented a paper in an International Conference [International Conference on Achieving Excellence in Business Organizations: Issues and Challenges] on “Effective Organizational Designs of Firms and Marketing Performance Measures- A Qualitative Measures” Organised by Centre for Management Studies, The University of Burdwan (January 29-31, 2009).

National Conferences

  • 63rd  All India Adult Education Conference 2018 Paper titledEconomic Empowerment of Women through Literacy in India Co-authored with Prof Arabinda Bhattacharya held at North Bengal University, Siliguri27-29 November 2018
  • National Conference on Contemporary Management Practices 2018Paper titled Organizational Perspective of Critical Success Factor to Establish ERP as a Sustainable Solution, authored by IpsitaSaha, Dr. AmitKundu and Prof (Dr.) SadhanGhosh at Army Institute of Management, Kolkata April 21, 2018
  • National Conference [NMC 2018] on Global Strategies (2018)Paper titledLoyalty Programme – A Game Changer in the Oil Industry authored by Dr. AmitKundu&KaustavGuha held at BharatiyaVidyaBhavan Institute of Management Science, Kolkata March 23 & 24 2018
  • National Conference [NMC 2018] on Global Strategies (2018) Paper titledGrowth and Sustainability of Downstream Processing SME Industries in Petrochemical Sector – A Case Based Analysis authored by Dr. AmitKundu, Sayak Mukherjee and DebobrataDutta held at BharatiyaVidyaBhavan Institute of Management Science, Kolkata March 23 & 24 2018
  • Indian Adult Education Association (IAEA) Conference & National Seminar 2016  on Status of Women in the Society vis-à-vis Literacy Paper TitledWomen’s Education, Empowerment and Shift in Employment Market: A Theoretical Framework Co-authored with Prof Arabinda Bhattacharya organized by West Bengal State Branch and East Zone Conference of Indian Adult Education Associationin collaboration with Ramakrishna Mission LokashikshaParishad, Narendrapur on November 5-6, 2016
  • National Seminar on Environmental Degradation Scenario at Present: A Social & Economical Threat Paper titled “HACCP as a Business Management Tools for the sustainable Development of Indian Food Industry” Co-authored with Archita Pal Choudhury organized by Department of Environmental Science, RabindraBharati University on March 28 2016
  • UGC Sponsored One-day National Conference on Redefining Business Vision : Issues & ChallengesPaper titledRevisiting Organizational Configuration of Selected Indian Organizations in the context of Liberalized EconomyCo-authored with Prof Arabinda Bhattacharya organized by Department of Commerce and Business Administration, St. Xavier’s College in collaboration with Department of Commerce, University of Calcutta March 19, 2016 (Received Best Paper Award)
  • UGC Sponsored One-day National Conference on Redefining Business Vision : Issues & ChallengesPaper titled “New Paradigm of Marketing: The Challenges” Co-authored with Archita Pal Choudhury& Prof Arabinda Bhattacharya organized by Department of Commerce and Business Administration, St. Xavier’s College in collaboration with Department of Commerce, University of Calcutta March 19, 2016
  • Presented a paper in the UGC Sponsored One-Day National Symposium 2015 titled “Structural Adjustments to the Uncertainty in the Organizations”  organized by  Department of Commerce and Business Administration, St. Xavier’s College in association with Indian Council of Social Science Research [ICSSR] March 21 2015
  • Presented apaper in a National Seminar Advancement in Management & Related Issues on “Organization Design and Performance: A Conceptual Framework” Co-authored with Prof Arabinda Bhattacharya Organized by Department of Business Administration, University of Kalyani. (November 22-23, 2012).
  • Presented a paper in a National Seminar on “Role of Advertising in Brand Building] on Brand Bengal: Destination for Investors-A Qualitative Study”, Co-authored with Monojit Banerjee Organised by Khandelwal College of Management Science and Technology, Bareilly (October 23, 2010).
  • Presented a paper in a National Seminar on “Application of food quality standards in small scale leading to sustainable development” Co-authored with Monojit Banerjee Organised by Institution of Business Management, NCE Bengal (March 6-7, 2009).
  • Presented a paper in an National Conference on “Poverty Alleviation through the Sustainable Development of Primary Sector using Advanced Technology and Management” , Co-authored with Monojit Banerjee Organised by Department of Food Technology and Bio-Chemical Engineering , Jadavpur University ( January 17-18, 2009).

Academic Recognition in the Research Field

  • Received IconSWM-Springer Excellence Award 2018 Best Paper Award in the8th International Conference on Sustainable Waste Management (IconSWM-2016) for the paper titled A Business Model for Enterprise Resource Planning (ERP) by Establishing a Sustainable Supply Chain Management
  • Received Outstanding Research Award & Best in Session Award  in the International Conference [Global Conference on Business and Finance (GCBF, 2013] in USA
  • Received Best Paper Award in the 3rd International Conference on Business & Information Management (ICBIM-2016) for the paper titled “Corporate Socio- Economic Responsibility: A Study on Fertilizer Sector in India”
  • Received Best Paper Award in the3rd International Conference on Business & Information Management (ICBIM-2016) for the paper titled “Determinants of Brand Sustainability in Rural Market: A Case Study of IFFCO”
  • Received Best Paper Award in theUGC Sponsored One-day National Conference on Redefining Business Vision : Issues & Challenges organized by Department of Commerce and Business Administration, St. Xavier’s College in collaboration with Department of Commerce, University of Calcutta
  • Received Highly Commended Paper Award by Emerald inInternational Conference on Facets of Doing Business in Emerging Markets (ICFDB-2016)
  • Chairing Session : The 9th International Conference on Sustainable Waste Management towards Circular Economy Venue: Campus 6, Convention Centre, KIIT University, Bhubaneswar, India November 27 – 30, 2019
  • Chairing Session: Session Track :National Symposium on Sustainable Waste Management organized by Institute of Engineering & Management, Kolkata  in association with International Society of Waste Management, Air & Water April 20, 2019
  • Chairing Session: Session Track : Management  in the Global Conference on Business and Finance organized by Institute for Business and Finance Research, Las Vegas, Nevada, USA January 2-5, 2013
  • Chairing Session: Knowledge Management and Change Management in an International Conference on Organization Development (ICOD 2011) Organized by Institute of Management Technology, Ghaziabad. (April 6-7, 2011)
  • Chairing Session: JAMS 2018 India Conference at ISB, Hyderabad of two sessions a) Session 7B- Customer Relationship Management b) Session 8A- New Perspectives