Dr. Sunildro L.S. Akoijam

Management Department (Tura)

Designation: Assistant Professor

Joined NEHU on

25-06-2012

Qualifications:

MBA (Amity University), UGC-JRF(NET), Ph. D (MU)

Current Status:

Assistant Professor (Senior Scale)

Currently Teaching:

Managerial Skills Development, Marketing Management, Strategic Management, International Marketing and Marketing of Services

Teaching/Research Experience:

  • Assistant Professor, NEHU (Since 25.06.2012)
  • Assistant Professor , Kurukshetra University       (19.10.2010-24.06.2012)

Awards/Achievements:

  • Best Paper Award in International Youth Symposium 2021 organised by BK School of Professional and Management Studies, Gujarat University (29-30 January, 2021).
  •  Recipient of “Best Business Acumen and Awareness Award ” by Amity University, Uttar Pradesh in 2009
  • Recipient of State Merit Scholarship, 2001 of Directorate of Education, Govt. of   Manipur
  • Selected in State Level Mathematics Competition by Moral Education Centre, Iroishemba, Manipur 2002

PhD Research guided/guiding

  • Thokchom Suranjoy Singh, thesis entitled “ Supply Chain Management Practices of Food Processing Industry in Manipur (Thesis Submitted; Registration number: 2729 0f 16-02-2016)
  • Dimasa Kumar Brahma, thesis entitled “Online Shopping Behaviour of Students: A study of select University Students in Assam”  (Ongoing; Registration number 2719 of 12-02-2016)
  • Dimpal Bharali, thesis entitled “ A Study of Competitiveness of Sualkuchi Silk Products in Assam” (Ongoing;   Registration No:  2895 of 20.02.2017)

Research Project undertaken:

  • Major Research Project entitled “ Socio Economic Impact of Weekly Markets in rural areas: A study of farmers in Garo Hills of Meghalaya sponsored by Indian Council of Social Science Research (ICSSR), New Delhi

Administrative Experience:

  • Member, Management Committee of Department of Forestry, NEHU, Tura Campus (28.01.2021-till date)
  • Member, BOS, Agri Business Management and Food Technology, NEHU, Tura Campus (22.01.2021- 22.01.2024)
  • Member, School Board, SEMIS, NEHU (9.09.2017-9.09.2019)
  • Member, BOS, Management, NEHU (8.09.2017-  8.09.2020)
  • Member BOS, Energy Engineering, NEHU (19.05.2016-19.05.2019)
  • Member BPGS, Management, NEHU (09.09.2013-09.09.2014)
  • Jt. Secretary, North Eastern Management Association (21.05.2016 till date)
  • Member,  Sports Development Committee, NEHU (22.08.2016-22.08.2019)
  • Coordinator, Council for Teacher Education, Meghalaya Chapter (22.02.2019 till date)

Ph. D Title:

Brand Management of Multinational Companies: A study of selected FMCG products in India vis-à-vis Thailand

Broad Area of Interest:

Marketing, International Business and Strategy

Current Area of Work:

International Marketing and Tourism

Professional Affiliation:

  • All India Management Association (AIMA)
  • Rural Marketing Association of India (RMAI)
  • Delhi Management Association (DMA)
  • North Eastern Management Association (NEMA)
  • International Society for Development & Sustainability, Japan
  • The Society for Management Education, Kurukshetra
  • Centre for Research Studies, Rewa
  • Indian Academicians and Researchers Associations, Guwahati
  • Indian Tourism and Hospitality Congress (NE Chapter)
  • North East India Commerce and Management Association
  • Global Association for Humanities and Social Sciences Research
  • Council for Teachers Education Foundation, Meghalaya Chapter

Editorial Board/Reviewer of Journals

  • International Journal of Social Economics (Emerald, UK)
  • Tourism Review (Emerald, UK)
  • Journal of Retailing and Consumer Services (Elsevier, Netherland)
  • Journal of Rural Studies (Elsevier, Netherland)
  • Journal of Retailing and Consumer Services (Elsevier, Netherland)
  • Internet Commerce Research and Applications (Elsevier, Netherland)
  • Journal of Hospitality and Tourism Insights (Emerald, UK)
  • International Journal of Management and Development Studies
  • International Journal in Management and Social Sciences
  • Standard International Journals, Coimbatore.
  • Journal of Reviews on Global Economics, Canada.
  • International Journal of Applied Management Research, NEHU
  • Asian Journal of Agricultural Extension, Economics and Sociology
  • Asian Research Journal of Agriculture

Publications

Books Published:

  • Business and Competitive Advantage: Creating and Sustaining ideas to solve contemporary issues in recent era , Ruby Press, New Delhi, 2017 (Edited.).
  • Agricultural Marketing System in India: A Comparative exploration with Manufacturing and Service sector, Biotech Publisher, New Delhi, 2016 (Edited).
  • Brand Management of Multinational Companies: Selected FMCG products in India and Thailand, Ruby Press, New Delhi, 2016 (Authored).
  • Agricultural Marketing: Issues and Challenges, Biotech Publisher, New Delhi, 2015 (Edited).
  • Sustainable Business Development: Contemporary Issues and Challenges,  Himalaya Publishing House, Mumbai, 2018 (Edited)
  • Recent Trends in Sustainable Development,  Himalaya Publishing House, Mumbai, 2018 (Edited)
  • Recent Trends in Business and Management,  Himalaya Publishing House, Mumbai, 2018 (Edited)
  • Sustainability and Business Management, Excel India Publisher, New Delhi, 2019 (Edited)
  • Dynamics of Sustainable Business Management: Perspectives and Strategies, Mittal Publication, New Delhi, 2020 (Edited)

Research Papers/Book Review Published in Journals:

  • Bharali, D, & Akoijam, S. L.S. (2020): " Unlocking the impact of Covid 19 on Assam silk industry: Challenges and Strategies to revive the industry”, Towards Excellence, 12(5), pp. 69-81
  • Singh, T.S. & Akoijam,  S. L.S. (2020): " Investigating the supply chain logistical drivers in Food Processing industry in Manipur”, Shodh Sarita, 7(27), pp. 197-203
  • Akoijam,  S. L.S. & Singh, T.S..(2020): " Supplier selection in effective Supply Chain Management: Evidences from food processing industry in Manipur”, Shodh Sanchar Bulletin, 10(39), pp. 143-149
  • Singh, T.S. & Akoijam,  S. L.S. (2020): " Supply Chain Management of Food Processing Industry in Manipur: Challenges and Perspectives”,  International Journal on Emerging Technologies, 11(1), pp.36-42
  • Akoijam, S. L.S. (2019): " Challenges to Rural Livelihood Practices: A comparative study among Garos & Non-Garos in West Garo Hills District of Meghalaya, India ", International Journal on Emerging Technologies, 10(4), pp.283-288
  • Bharali, D, & Akoijam, S. L.S. (2019): "Competitor Analysis of Assam Silk Products: An Empirical Study”, Management Convergence, 9(1&2), pp. 50-57
  • Akoijam, S. L.S. (2019): " Socio Economic Impact of Weekly Markets: An assessment of farmers in Garo Hills of Meghalaya ", International Journal of Recent Technology and Engineering (IJRTE), 8 (3), pp.8331-8337
  • Akoijam, S. L.S. (2019): " Challenges in Talent Acquisition and Retention: A Study of Non Profit Sector in India ", International Journal of Scientific and Technology Research, 8 (9), pp.1743-1748
  • Akoijam, S. L.S. (2018): " Exploring the problems of the Rural Weekly markets: A study of Garo Hills districts of Meghalaya", International Journal of Management Studies, 5 (4), pp.93-100.
  • Akoijam, S. L.S. (2017): " Sustainable Livelihood Business Strategies of Village Women: A Case study of WWAGS in Manipur ", Asian Journal of Management, 8 (3), pp.516-522.
  • Akoijam, S. L.S. & Meitei, C.I. (2013): "Leveraging the brand through brand extension and exploring factors in effective brand management ", Kangleipak Business Review, 8, pp.27-37.
  • Akoijam, S. L.S. & Meitei, C.I. (2013): " Brand Awareness of MNCs in Indian Market: A case study of FMCG sector ", Jaipuria e-Vaani, International Journal of Research in Management & IT, 1, pp.27-44.
  • Akoijam, S. L.S. & Meitei, C.I. (2013): "Branding Strategies of MNCs: A study of selected FMCG products in Indian Market ", International Journal of Research in Management and Social Science, 1(1), pp.49-60.
  • Akoijam, S. L.S. (2013): "Cultural Dynamics: An integrated approach towards sustainable development ", Research Journal of Social and Life Sciences, 6, pp.73-79.
  • Akoijam, S. L.S. (2013): " Rural Credit: A Source of Sustainable Livelihood of Rural India ", International Journal of Social Economics (Emerald Publication, UK), 40(1), pp.83-97.
  • Akoijam, S. L.S. (2012): “Building Strong Brands (Book Review)", Asia-Pacific Journal of Management Research and Innovation (Sage Publication, USA),8(3), pp.361-364.
  • Akoijam, S. L.S. (2012): “Strategic Brand Management (Book Review)", Asia Pacific Marketing Review, 1(2), pp.115-118.
  • Akoijam, S. L.S. (2012): "A Handloom Cluster Development Program: A Case Study ", Prabandhan: Indian Journal of Management, 5(8), pp.37-45.
  • Akoijam, S. L.S. (2012): "Cross Cultural Issues in HRM: The Indian Perspective", Review of HRM (RHRM), 1(3), pp.72-81.
  • Akoijam, S. L.S. (2012): " Scope and Potential of Indian Aluminium Industry: An indepth analysis ", European Journal of Business and Management, 4(3), pp.32-41.
  • Akoijam, S. L.S. (2012): "Strategic Analysis of an MFI: A Case Study ", International Journal of Management, IT and Engineering (IJMIE), 2(2), pp.246-262.
  • Akoijam, S. L.S. & Meitei, C.I. (2012): "Business models of microfinance companies: A strategic analysis ", Research Journal of Social Science and Management (The International Journal’s, Singapore), 1(9), pp.162-176.
  • Akoijam, S. L.S. & Meitei, C.I.  (2011): "Stress: A Motivating factor for improved work       performance ", International Journal of Management Research and Review, 1(5), pp.154-160.
  • Akoijam, S. L.S. (2011): " Indian Women: A Journey towards economic independence ", Research Journal of Social & Life Science- Annual Special issue, pp.142-149.
  • Akoijam, S. L.S. (2011): "Food security: Issues & Challenges in India ", Research Journal of Economics & Business Studies (International Journal’s, Singapore), 1(1), pp.1-11
  • Akoijam, S. L.S. (2011): "Celebrity Endorsement: A Study of Indian FMCG sector ", International Journal of Research in Commerce & Management, 2(10), pp.127-130.
  • Akoijam, S. L.S. (2011): "Persuasive Power of humour in advertising ", Research Journal of Arts, Management & Social Sciences, 5(3), pp.171-180.

Research Papers/Chapters/Conference Proceedings Published in Books:

  • Akoijam, S. L.S. & Khan, T. (2019): " Prospects and Challenges of Medical Tourism: Evidences from Manipur " in Paul, S. & Kulshreshtha S K (eds.) Global Developments in Healthcare and Medical Tourism, IGI Global Publisher, USA, pp. 265-276
  • Bharali, D, & Akoijam, S. L.S. (2019): "A Study on Competitiveness of Sualkuchi Silk Products of Assam " in Sharma, L.S. et al (eds.) Sustainability and Business Management, Excel India Publisher, New Delhi, India, pp. 132-144
  • Bharali, D, & Akoijam, S. L.S. (2019): " Culinary Tourism as a Destination Branding: A Case Study of Assam " in Sukhla U N & Kulshreshtha S K(eds.) Emerging Dynamics of Indian Tourism and Hospitality, Copal Publisher, Ghaziabad, India, pp. 225-232
  • Akoijam,  S. L.S. & Singh, T.S..(2018): "Supply Chain Management Practices: A Study of Select Food Processing Units in Manipur " in Panchal. N (eds.) Business Ecosystem: Interplay of Key Dimensions, Himalaya Publishing House, Mumbai, India, pp. 157-172.
  • Brahma, K.D. & Akoijam,  S. L.S. (2017): “A Study on Gossaigaon Brahma Sewa Ashram and its contributions in rural development” in Biswal, C.K (eds.) Micro Finance: Theory and Practices, Himalaya Publishing, Mumbai, India pp. 27-32.
  • Akoijam,  S. L.S. & Sangma, A.G.(2017): "Destination Marketing of tourist spots: A study of Garo Hills in Meghalaya, India ". Proceedings of the International Conference on Knowledge Transfer and Transformation: Global and Local Business for Competitiveness and Social Justice, Kathmandu, Nepal, pp.549-561.
  • Akoijam, S. L.S. & Meitei, C.I. (2016): " Branding of Tourist Destinations: A Case study of Manipur in India". Proceedings of the International Conference on Business Management, Colombo, Sri Lanka, pp. 493-513.
  • Singh, T.S. & Akoijam, S. L.S. (2016): “Supply Chain Management: A Case study of selected web portals in Manipur” in Debnath, B (eds.) E-Commerece Strategies for Small and Medium Enterprises, Excel Publishers, New Delh, India,  pp. 61-69..
  • Akoijam, S. L.S. & Meitei, C.I. (2016): " Technology, Innovation and Entrepreneurship: An Exploratory Review ". Proceedings of the International Conference on Business Research, Chennai, India, pp. 188-191.
  • Akoijam, S. L.S. (2016): “CSR as a Strategic Tool for Sustainable Growth in North-Eastern of India: A Case Study of NEDFI” in Singh, G.R,(eds.) Corporate Governance & Corporate  Social Responsibility in India: Issues and Perspectives, Ruby Press, New Delhi, India,  pp. 263-276.
  • Akoijam, S. L.S. (2015): “Indian Tourism Industry: A Techno economic corridor of Indian Economy” in Meitei,C.I. et.al,(eds.) Cross Border Tourism & India’s Act East Policy, Bharti Publisher, New Delhi, India,  pp. 19-39.
  • Akoijam, S. L.S. & Meitei, C.I. (2015): "Importance of the Indian Tourism Industry: A review ". Proceedings of the International Conference on Business Research, Chennai, India, pp. 229-231.
  • Akoijam, S. L.S. (2015): “Social Enterprise as an Intervention for Regional Development: Evidences from North-Eastern India” in Singh, D.K, (eds.) Enterpreneurship: A Drive towards Socio-Economic Development, Manas Publisher, Jaipur, India,  pp. 98-112.
  • Akoijam, S. L.S. & Mazumder, S.B.A (2014): “Crime Against Women: Global Scenario” in Sarkar, S (eds.) Crime Against Women, Mangalam Publications, New Delhi, India,  pp. 54-68.
  • Akoijam, S. L.S. (2014): “Regional Rural Banks: A sustainable source of agricultural credit for rural India” in Singh, D.K,(eds.) Financing Priority Sector in India: Scenario, Setback and Solution, Manas Publisher, Jaipur, India,  pp. 235-249.
  • Akoijam, S. L.S. (2014): " Leveraging the brand through brand extension: A case study of selected MNCs in India ". Proceedings of the International Conference on Marketing, Mumbai, India, pp. 37-39.
  • Akoijam, S. L.S. (2014): “Role of social network in the entrepreneurial drive in this globalized era” in Singh, W.C. & Meitei, C.I. (eds.) Entrepreneurship in the era of globalization, Sunmarg Publication, New Delhi, India,  pp. 122-137.
  • Akoijam, S. L.S. (2013): “Relationship Marketing as a Driver of Brand Loyalty: A Conceptual Analysis” in Debnath, S. (eds.) Contemporary Management Research Handbook, Lampert Academic Publishing, Germany, pp.383-393.
  • Akoijam, S. L.S. (2012): “Importance of Brand Equity” in Pongiannan, K, (eds.) Advertising and Brand Building: Principles and Case Studies, New Century Publications, New Delhi, India, pp.18-33.
  • Akoijam, S. L.S. & Malik, S, (2012): " Social Marketing: An Ethical Perspective ". Proceedings of the International Conference on Management and Behavioural Science, New Delhi, India, pp. 277-284

Papers presented in Seminar/Conferences:

  • Presented a paper on " Economic implication of weekly market participation: A case study of farmers cum sellers in Garo hills of Meghalaya" in the 6th International Youth Symposium on  Reinventing Business Management Practices for Sustainability and Growth, organized by B.K. School of Professional and Management Studies Gujarat University, Gujarat, 29-30 January, 2021.
  • Presented a Case Study on "YVU Dairy: Challenges and Strategies for Business Expansion" in the International Conference on Management Cases, organized by BIMTECH, Greater Noida, University of Eastern Finland and University of Maryland, 4-6  December 2020.
  • Presented a paper on "Unveiling the Challenges and Devising Strategies for Reviving Assam Silk Industry - An Empirical study" in the International Conference on Changing Landscapes in Business, Finance and Economy: A Global Perspective, organized by Department of Commerce in Collaboration with IQAC Sidho-Kanho-Birsha University, Purulia, West Bengal, 28-29 November 2020.
  • Presented a paper on " Supplier Selection In Effective Supply Chain Management: Evidences From Food Processing Industry In Manipur" in the International Conference on Contemporary Sciences-IV, organized by SASMIRA’s Institute of Commerce & Science (SICS) in association with University of Mumbai & Indian Academicians & Researchers Association, 8 August 2020.
  • Presented a paper on "Logistical drivers of Supply Chain in the Food Processing Industry: A Study in the state of Manipur, India" in the International Asian Conference on Contemporary Sciences-IV, organized by Kazhar University, Azerbaijan, 26-28 June 2020.
  • Presented a paper on "Supply Chain Management in Food Processing Industry: Evidences from the state of Manipur, India" in the Yazhli Global Multidisciplinary Research Conference on Science, Engineering, Technology and Management, organized by Yazhli Global Multidisciplinary Research Organisation, 14 June 2020.
  • Presented a paper on "Assam Silk Industry and Competitor Analysis" in the International Youth Symposium on Youth Leadership for Global Development: Sustainable Initiatives and Roadmap, organized by BK School of Professional and Management Studies, Gujarat University, 30- 31January 2020.
  • Presented a paper on " A Study on Competitiveness of Sualkuchi Silk Products of Assam " in the International Conference on Sustainable Business Management and Information Technology , organized by North Eastern Management Association (NEMA) and Mizoram University, 31November-1 December 2019.
  • Presented a paper on "Marketing Strategies of weekly markets in Garo Hills of Meghalaya " in the International Conference on Recent Trends in Business Management and Sustainable Development , organized by North Eastern Management Association (NEMA) and MIMS, Manipur University, 22-24 November 2018.
  • Presented a paper on " Prospects of business in North East India: Perspectives from South East Asia " in International Conference on Business Research, organized by Department of Commerce, SRM University, 9-10 October  2018.
  • Presented a paper on " Challenges in talent acquisition and retention: A Study of Non Profit sector in India " in the ILERA World Congress, organized by ILERA, Seoul, South Korea, 23-26 July 2018.
  • Presented a paper on " Issues of Sustainability and Management: A study of Micro Enterprises in Assam " in the International Conference on Sustainable Management , organized by Indian Institute of Management, Kashipur, 25-27 May 2018 (Co-author Dimasa Kumar Brahma).
  • Presented a paper on "Transforming Business services from barter to e-barter" in the International Conference on Business History: Problems of Unemployment and Assessment of Entrepreneurial Competencies in North East India , organized by Department of History and Archaeology, NEHU, Tura Campus, 26-27 March 2018 (Co-author T.R. Bandaru).
  • Presented a paper on " Supply Chain Management Practices: A Study of Select Food Processing Units in Manipur " in the International Symposium on Business Research , organized Jointly organised by FMDP Cell, BK School of Business Management and IYF South Korea, 30-31 January 2018 (Co-author Thokchom Suranjoy Singh).
  • Presented a paper on " Challenges to Rural Livelihood Practices: A comparative Study among Garos & Non garos grocers and hawkers in West Garo hills " in the International Conference on Sustainability and Business , organized by Indian Institute of Management, Calcutta (IIM-C), 13-14 January 2018 (Co-author Dimasa Kumar Brahma).
  • Presented a paper on " Challenges of Logistics in Food Processing Industry: A study of select food processing units in Manipur " in the National Conference on  Promoting Business Opportunities in North Eastern India and India's Act East Policy , organized by MIMS, Manipur University & XLRI, Jamshedpur, 15-16 November 2017 (Co-author Thokchom Suranjoy Singh).
  • Presented a paper on " Online Shopping Behaviour of graduate students: A paradigm shift from Brick to Click " in the National Conference on  Think Global, Act Local: Contemporary Sustainable Business Practices and Developments , organized by North Eastern Management Association (NEMA), 10-11 October 2017 (Co-author Dimasa Kumar Brahma).
  • Presented a paper on "A study on the customer buying behaviour of university students on e-commerce" in the International Conference on Business Research , organized by Department of Commerce, SRM University, 26 September 2017 (Co-author Dimasa Kumar Brahma).
  • Presented a paper on " Branding of tourist destinations: Recent trends and strategies " as Keynote Speech in the International Conference on  Business Management & Legal Studies, organized by Global Research and Development Service in collaboration with Global Association for Humanities and Social Sciences Research, Bali, Indonesia, 10-11 July 2017.
  • Presented a paper on " A study on employee engagement during probationary period of recently passed out University students serving in organizations " in the International Conference on  Human Resource Management And Development In The Digital Age, organized by Department of Management, NEHU, Tura Campus sponsored by ICSSR, New Delhi, 23-24 June 2017 (Co-author Dimasa Kumar Brahma).
  • Presented a paper on " Rural Entrepreneurship in Garo Hills: Problems and Prospects " in the National Conference on  Entrepreneurship - The Rural Perspectives, organized by Department of Management, NEHU, Tura Campus, 3-4 April 2017 (Co-author Dimasa Kumar Brahma).
  • Presented a paper on " Destination Marketing of tourist spots: A study of Garo Hills in Meghalaya, India " in the International Conference on  Knowledge Transfer and Transformation: Global and Local Business for Competitiveness and Social Justice, organized by Nepalese Academy of Management and International Federation of East Asia Management Association, Kathmandu, Nepal, 27-29 March 2017 (Co-author Gino A Sangma).
  • Presented a paper on " Branding of tourist destinations: A case study of Manipur in India " in the International Conference on  Business Management, organized by Faculty of Management Studies and Commerce, University of Sri Jayewardenapura, Colombo, Sri Lanka, 7-8 December 2016 (Co-author Prof. Ch. Ibohal Meitei).
  • Presented a paper on "A Study on Gossaigaon Brahma Sewa Ashram and its contributions in rural development” in the National Seminar on  Emerging Trends and Challenges of Micro Finance in Northeast-India, organized by Department of Management, NEHU, Tura Campus, 24-25 November, 2016 (Co-author Dimasa Kumar Brahma).
  • Presented a paper on " Technology, Innovation and Entrepreneurship: An exploratory review " in the International Conference on Business Research , organized by Department of Commerce, SRM University, 31 August 2016 (Co-author Prof. Ch. Ibohal Meitei).
  • Presented a paper on "Supply Chain Performance of MSMEs in Manipur " in the National Seminar on Entrepreneurship and Skill Based Education for Global Competitiveness , organized by Centre for Entrepreneurship and Skills Development, Manipur University, 29-30 July, 2016 (Co-author Thokchom Suranjoy Singh).
  • Presented a paper on " Supply Chain Management: A Case study of selected web portals in Manipur " in the International Seminar on E-Commerce and SMEs in Developing Economies: Growth and Strategies , organized by Department of Management, NEHU, Tura Campus, 29-30 June, 2016 (Co-author Thokchom Suranjoy Singh).
  • Presented a paper on " Special Interest Tourism: A Case study of Manipur " in the International Conference on Advances in Tourism and Hospitality Marketing , organized Department of Tourism and Hotel Management, NEHU, , 17-18 May, 2016 (Co-author Thokchom Suranjoy Singh).
  • Presented a paper on " Commodities and derivative markets in India-A Study " in the National Seminar on Commodities Markets and Derivative Products , organized by Department of Business Administration, Gauhati University, 21 March, 2016.
  • Presented a paper on " Eco-Tourism for Sustainable Development in Manipur: A case study of rural tourism at Andro " in the International Conference on Adventure Tourism & Eco-Tourism: Regional Perspectives in India , organized Indian Tourism and Hospitality Congress (NE Chapter) and Manipur Mountain & Trekking Association, 27-30 December, 2015 (Co-author Thokchom Suranjoy Singh).
  • Presented a paper on " Importance of Indian Tourism Industry: A review " in the International Conference on Business Research-Exploring Innovations in service sectors , organized by Department of Commerce and Corporate Secretaryship, SRM University, 29-30 September 2015.
  • Presented a paper on " Indian Tourism Industry: A techno economic corridor of Indian economy (Perspectives from Act East Policy)" in the International Conference on South East Asian Countries Tourism and India’s Act East Policy , organized Indian Tourism and Hospitality Congress (NE Chapter) and Mandalar College, Mandalay, Myanmar, 1-6 July, 2015.
  • Presented a paper on " Look East Policy: Implications for North east India’s Tourism " in the International Seminar on Look East Policy: Perspectives from the South East Asian Architecture , organized by Department of Management, NEHU, Tura Campus, 26-27 June, 2015.
  • Presented a paper on " Role of SHGs in the economic independence of villagers in Manipur : A critical Analysis " in the National Seminar on Emerging trends of financial services in India , organized by Department of Management, NEHU, Tura Campus, 20-21 November, 2014.
  • Presented a paper on " Strategic Entrepreneurship in Small Entrepreneurial ventures: A tool for providing Sustained Competitive Advantage" in the International Seminar on Entrepreneurship in the fast changing Society: The Socio Economic Perspectives , organized by Department of Management, NEHU, Tura Campus and Planning Dept. Govt. of Meghalaya 26-27 June, 2014.
  • Presented a paper on " Leveraging the brand through brand extension: A case study of selected MNCs in India " in the International Conference on Marketing , organized by KJ Somaiya Institute of Management Studies & Research, Mumbai, 7-8 January, 2014. (Co-author Prof. Ch. Ibohal Meitei).
  • Presented a paper on " Social Enterprise as an intervention for regional development: Evidences from North-Eastern India " in the National Seminar on Entrepreneurship: A drive towards Socio Economic development of North Eastern Region , organized by Department of Management, NEHU, Tura Campus, 4 June, 2013.
  • Presented a paper on " Exploiting brand loyalty using relationship marketing: A critical review " in the International Conference on Leveraging Operations & IT for sustainable development  , organized by CMR Institute of Management Studies, Bangalore, 24-25 April, 2013
  • Presented a paper on " Exploring the challenges of customer retention: A relationship marketing perspective " in the National Seminar on Business Issues and Challenge: A Paradigm Shift, organized by Kuruskshetra Institute of Technology and Management, Kurukshetra, 20 April, 2013.
  • Presented a paper on " Virtual Marketing: Opportunities and  Challenges in networked marketplace " in the National Seminar on Business Solutions for Sustainable and Inclusive Growth  , organized by Dept. of Commerce, Kurukshetra University, Kurukshetra, 15-16 March, 2013
  • Presented a paper on " Surrogate Advertising: A Case Study of Indian Liquor Industry " in the International Conference on Contemporary Business and Management , organized by Chulalongkorn Business School, Chulalongkorn University, Bangkok, 10-12 December, 2012 (Co-author Prof. Ch. Ibohal Meitei).
  • Presented a paper on " Social Marketing: An Ethical Perspective " in the International Conference on Management and Behavioural Science , organized by Society of Technical and Management Professionals (STMP), New Delhi, 3 June, 2012
  • Presented a paper on " Cross Cultural Issues in Human Resource Management " in the National Conference on Human Resource Management , organized by Management Development Research Foundation, New Delhi, 8 April, 2012
  • Presented a paper on " Knowledge Management: An initiative for innovation in a learning organization" in the International Conference on Technical Education: Experiences, Opportunities & Challenges , organized by SiddhiVinayak Groups of Institution, Yamunanagar, Haryana, 7 April, 2012
  • Presented a paper on " Opportunities and Prospects of Indian Tourism Industry: An Indepth Analysis " in the National Seminar on Tourism Planning and Development in India: Setting Agenda for Tourism Research , organized by Dept. of Tourism & Hotel Management, Kuruskhetra University, Kurukshetra, 28-29 February 2012
  • Presented a paper on " Microfinance Regulations in India: A Critical Analysis " in the National Conference on Managing Growth in the era of global pressur-2012 , organized by Galaxy Global Group of Institution, Ambala, Haryana, 4 February 2012
  • Presented a paper on " Branding in Rural Market of India: A Strategic Analysis " in the International Conference on Management Practices & Research , organized by Apeejay School of Management, Dwarka, New Delhi, 28 December, 2011
  • Presented a case study on " YVU Dairy: Sustainable livelihood business model " in the International Case Conference on Case Study , organized by IMT, Nagpur in collaboration with  IIM-Indore at Goa, 3-5 November, 2011 (Co-author Prof. Ch. Ibohal Meitei).
  • Presented a paper on " Ethics in Advertising: A Critical Analysis " in the National Conference on Ethics in Business: In the era of cut throat competition , organized by Krishna Institute of Engineering and Technology, Ghaziabad, 17 September 2011
  • Presented a paper on " Marketing trends and communication for growth " in the International Conference on Business Strategy and Management , organized by Veloxian Learning & Consultancy , Kolkata, 25 June, 2011
  • Presented a paper on " Food Security Act and Poor in India " in the National Conference on Poverty and Inclusive Growth in India , organized Dept. of Economics, University  College, Kurukshetra University, Kurukshetra, 10-11 March, 2011
  • Presented a paper on " Multilateral and Regional trade agreement: Indian Perspective " in the International Conference on India and China in Global Economy , organized by Dept. of Economics, Kurukshetra University, Kurukshetra, 4-5 March, 2011
  • Presented a paper on " Global Competitiveness of India: An investment and trade perspective " in the National Seminar on Global Competitiveness of Indian Business , organized University School of Management, Kurukshetra University, Kurukshetra,  12-13 February, 2011

Certificate Course Completed:

  • Certificate Course on Global Diplomacy-Diplomacy in the Modern World conducted by University of London during January-February 2021.
  • Certificate Course on Understanding International Relations Theory conducted by Higher School of Economics, National Research University, Russia during October-December 2020.
  • Certificate Course on Introduction to Personal branding conducted by University of Virginia, US during September-October 2020.
  • Certificate Course on Partial Least Square-Structural Equation Modelling (PLS-SEM), using WarpPLS 7.0 during 4th -25th September 2020.
  • Certificate Course on Constructive Teaching and Learning with Technology conducted by Tata Institute of Social Sciences (TISS), Mumbai during June-August 2020.
  • Certificate Course on Partial Least Square-Structural Equation Modelling (PLS-SEM), using SmartPLS 3.0 during 11th June-2nd July 2020.

Short Term Course/FDP/ EDP/MTP/ Refresher/Orientation participated:

  • Participated in One week Online Short Term Course on “ Effective Tools and Techniques in Qualitative Research” organized by NIT, Jalandhar, 10th-14th August 2020
  • Participated in Webinar Series on “Learn to Publish” organized by Wiley Publication, US June-July 2020
  • Participated in E-FDP on “Basics of Research, Parametric & Non Parametric Statistics, Regression & EFA” organized by Rukmini Devi Institute of Advanced Studies, New Delhi, 1st -5th June 2020
  • Participated in One week FDP on “ICT based tools and its applications in teaching learning process” organized by BSVS Educational Learning Centre, Nagpur, 27th May - 2nd  June 2020
  • Participated in One week FDP on “Learning, Pedagogy and Effective use of Case Methodology” organized by ASMA and ASM institution, Pune, 17th May – 21st May 2020
  • Participated in a Faculty Development Programme on “Entrepreneurship” organized by Entrepreneurship Institute of India, Ahmedabad, 2-14 March 2020
  • Participated in the Refresher Course on “ Business, Economics and Management” organized by HRDC, Manipur University, 18th Janurary-8th February 2019
  • Participated in the Indian Science Congress 2018 on “Reaching the Unreached through Science and Technology” organized by ISCA, 16-20 March 2018.
  • Participated in a Faculty Development Programme on “Entrepreneurship” organized by Entrepreneurship Institute of India, Ahmedabad, 1-14 March 2018
  • Participated in the North East Green Summit organized by Vibgyor Media Solution, 1-5 December 2017.
  • Participated in a Capacity Building Programme on "Enhancement of Capacities of Researchers in Social Sciences Research Areas-An Attempt for transformation in Research Attitude and Aptitude " organized by Department of Management, NEHU, Tura Campus sponsored by ICSSR, New Delhi, 5-18 May 2017.
  • Participated in an Orientation Programme organized by HRDC, Jawaharlal Nehru University, New Delhi, 3-28 October 2016.
  • Participated in a workshop on "Developing Case Method of Teaching In Management Education" organized by Department of Management, NEHU, Tura Campus, 10-13 June  2015.
  • Participated in a Capacity Building Programme on " Critical Research and Teaching Learning Process " organized by Centre for Entrepreneurship Development, Manipur University sponsored by ICSSR, New Delhi, 10-23 April 2015
  • Participated in a Capacity Building Programme on "Critical Research Thought Process” organized by Department of Management, NEHU, Tura Campus sponsored by ICSSR, New Delhi, 23 November-7 December 2014.
  • Participated in a Special Winter School on " Management Sciences " organized by UGC-Academic Staff College, NEHU, Shillong, 2-24 September 2013
  • Participated in a Faculty Development Programme on "Research Methodology & Modern Pedagogy” organized by MIMS, Manipur University, 3-16 January2013.
  • Participated in a Faculty Development Programme on “International Business Strategy” organized by Indian Institute of Foreign Trade (IIFT), New Delhi, 18-22 June 2012.
  • Participated in a Management Teachers’ Programme on "Strategic Management” organized by Indian Institute of Management, Bangalore (IIM-B) at IIM-B Campus, 2-6 April 2012.
  • Participated in a Faculty Development Programme on “Research Methodology” organized by Dept. of Business Administration, Tezpur University, 13-19 February 2011.

Workshop/ Webinar Participated:

  • Participated in 34th CTEF Annual International E-Conference on “Re-Imagining Learning an Beyond” organized by CTEF, Assam Chapter, 19th- 20th December 2020
  • Participated in the 2nd BIMTECH Case Development Workshop on “ Diagnosing and Changing Emotional Culture” organized by BIMTECH, Greater Noida, 12th December 2020
  • Participated in the 2nd BIMTECH Case Development Workshop on “ Narrative and Visual Methods in studying leadership and organizational cases” organized by BIMTECH, Greater Noida, 11th December 2020
  • Participated in the Webinar on “Excellence in Peer Review: How to be an effective peer reviewer” organized by Taylor and Francis Group, 23rd November 2020
  • Participated in the Webinar on “6 Cybersecurity Skills Needed for Success in 2021” organized by New Delhi Institute of Management (NDIM), 7th November 2020
  • Participated in the Webinar on “Personal and Professional Strategic Planning” organized by International Teacher College, Turkey, 12th September 2020
  • Participated in the Webinar on “Research Journal in Developing Spinner Innovation Model” organized by Polytechnic University of the Philippines, 5th September 2020
  • Participated in the Webinar on “National Education Policy 2020: Emerging Bharat” organized by North Eastern Hill University, Shillong, 25th August 2020
  • Participated in the Webinar on “Publishing Ethics” organized by Delcon and Taylor and Francis Group, 5th August 2020
  • Participated in the FDP on “Scientific Research Article Writing & Publishing” organized by Centre for Management Studies, Jain University, 3rd -5th August 2020
  • Participated in the Webinar on “Effective ways of writing research article” organized by SRM University, AP, 25th July 2020
  • Participated in the Webinar on “Research Topic generation, formulating research problem, business literature review writing and publishing a business literature review” organized by Polytechnic University of Philippines, 11th July 2020
  • Participated in the International Level Online Panel Discussion on “Leading The Way Forward In Unprecedented Times: With A Special Reference To The Global Market And Economy” organized by Centre for Management Studies, Jain University, Bangalore, 6th July 2020
  • Participated in the Online workshop on “Research” organized by KIIT School of Management, 30th June 2020
  • Participated in the International Webinar on “Pandemic COVID-19 and Survival of Indian MSME” organized by Glocal School of Business & Commerce, Glocal University, Saharanpur, Uttar Pradesh, 28th June 2020
  • Participated in the International Webinar on “Learning Essentials of Research Planning using Elsevier Tools: Scopus, Science Direct & Mendeley” organized by Elsevier an NIFTEM, 24th June 2020
  • Participated in the Online training on “Bibliometric Analysis” organized by Connecting Asia, 20th June 2020
  • Participated in the Webinar on “Combining Creative Thinking with Technology Essential for the VUCA World We Now Live In” organized by ADMAA, Amity University, 19th June 2020
  • Participated in the Webinar on “Future of Education post COVID” organized by Tata McGraw Hill, 18th June 2020
  • Participated in the E-Workshop on “Basics of Zotero and Mendeley- Literature Survey tool” organized by Rukmini Devi Institute of Advanced Studies, New Delhi, 12th June 2020
  • Participated in the Webinar on “Role of Marketing in times of Pandemic” organized by Tata McGraw Hill, 11th June 2020
  • Participated in the Webinar on “Career Opportunities in Digital Marketing” organized by Medi-Caps University, Indore, 6th June 2020
  • Participated in the National level Webinar on “Information Systems during and after the Covid-19” organized by Centre for Management Studies, Jain University, Bangalore, 5th June 2020
  • Participated in the International Level Online Panel Discussion on “COVID-19 crisis: The Global Economy reshaping” organized by Centre for Management Studies, Jain University, Bangalore, 4th June 2020
  • Participated in the International Webinar on “The Book Publishing Process: An Elsevier Author Workshop” organized by Elsevier, 3rd June 2020
  • Participated in the International Webinar on “The Article Publishing Process: An Elsevier Author Workshop” organized by Elsevier, 1st June 2020
  • Participated in National level Webinar on “Marketing during Covid-19” organized by Centre for Management Studies, Jain University, Bangalore, 28th May 2020
  • Participated in Webinar on “A Career in Digital Technologies” organized by Centre for Training and Development, 24th May 2020
  • Participated in National level Webinar on “Impact of COVID on Entrepreneurship” organized by Centre for Management Studies, Jain University, Bangalore, 21st May 2020
  • Participated in Webinar on “Career Opportunities in Management after COVID 19” organized by Birla Global University, 20th May 2020
  • Participated in 3 Day FDP on “Qualitative Research: Perspectives and Practices” organized by Jaipuria School of Business, Indirapuram, 15th -17th  May 2020
  • Participated in Webinar on “Post COVID-19: Resurgence of Indian industry and R&D” organized by SRM University, AP, 15th May 2020
  • Participated in Online FDP on “Inquest of Research-SPSS and AMOS” organized by by Centre for Management Studies, Jain University, Bangalore, 6th May 2020
  • Participated in the 3 day International Research conclave on “Scientific Research Article Writing & Publishing” organized by AE Consultancy Service and EMG group, 21st April 2020
  • Participated in the International Youth Symposium on Youth Leadership for Global Development: Sustainable Initiatives and Roadmap, organized by BK School of Professional and Management Studies, Gujarat University, 30th – 31st January 2020.
  • Participated in the Workshop on “Design Innovation and Adaptation for Tourism” organized by Chulalongkorn University, Bangkok and NEHU, Shillong, 17th -18th June 2019
  • Participated in the International Conference on “Environment and Ecology” organized by International Foundation for Environment and Ecology, Kolkata, 12-14 February 2018
  • Participated in the National Symposium on “Traditions and Socio-Cultural Ethos of North East India” organized by Intellectual Forum of North East, 10-11 February 2018
  • Participated in a workshop on "Case Study" organized by MIMS, Manipur University & XLRI, Jamshedpur, 14 November 2017.
  • Participated in a Pre-Eureka Workshop on “Entrepreneurship” organized by E-Cell, IIT Bombay, 16 October 2017
  • Participated in a workshop on " Green Power: Engaging Business and Consumers to influence policy " organized by NEHU, Tura Campus in collaboration with Lalit Kala Akademi and Vibgyor Media Solutions, 5 November 2016
  • Participated in a National Conference on " Trade and Industries in North Eastern: Challenges and Strategies " organized by North East India Commerce and Management Association (NEICMA), 23-24 September 2016.
  • Participated in HR Conclave on "Skilling the Unskilled" organized by Department of Management, NEHU, Tura Campus, 21 May 2016.
  • Participated in a workshop on "Communication Skills at the workplace " organized by Centre of Entrepreneurship & Skills Development, Manipur University, 18-19 December 2015.
  • Participated in HR Conclave on "Mapping Skills and Competencies for future Managers "organized by Department of Management, NEHU, Tura Campus, 9 May 2015.
  • Participated in a National Symposium on " Role of Logistics & Supply Chain Management in the Development of North East India " organized by Department of Management, NEHU, Tura Campus in collaboration with BDU, Government of Meghalaya, 23 May 2014.
  • Participated in a National Symposium on "Role of SEBI & NSEIL in the Indian Capital Market" organized by Department of Management, NEHU, Tura Campus and NSEIL, Kolkata, 4 April 2013.
  • Participated in a workshop on "Research Proposal & Fulbright Opportunities in US" organized by Manipur University and USIEF, Kolkata, 8 February 2013.
  • Participated in a Faculty Development Programme on “Developing Research Instruments and survey scales” organized by Apeejay School of Management, New Delhi, 8 May 2012.
  • Participated in a World Marketing Congress on “Exploding Marketing (Power)n " organized by All India Management Association (AIMA), New Delhi, 2-3 March 2012.
  • Participated in a workshop on " Understanding ISO 26000: Workshop on CSR Guidelines " organized by Asia Pacific Institute of Management in Collaboration with NCRCL, New Delhi, 28 January 2012.
  • Participated in a National Seminar on “Indian Business through Ages " organized by Faculty of Management Studies (FMS), University of Delhi, 12-13 December 2011.
  • Participated in a Certificate Programme on "Developing Research Excellence & Awareness in Management (DREAM)" organized by Department of Management Studies, IIT- Delhi, 19-20 November 2011..

Workshop/Seminar/FDP/EDP/MTP/Refresher/Orientation Organised:

  • Organised a National Webinar on “National Education Policy (NEP) 2020: Implications on Higher Education” on Friday, 27th November, 2020, under the banner of Council for Teacher Education Foundation (CTEF)-Meghalaya Chapter
  • Organised the Mahatma Gandhi Jayanti Special Lecture 2020 on 2nd October 2020 as Co-Coordinator.
  • Organised an International Webinar on “India’s Act East Policy: Perspectives from South East Asian Countries” on Wednesday, 16th September, 2020 as Co-Coordinator under the banner of North Eastern Management Association (NEMA).
  • Organised an Essay Competition on “National Education Policy 2020 for Brighter Future” for Students in Meghalaya during September 2020 as Co-Coordinator.
  • Organised an International Webinar on “Behavioural Finance: Reflections on Irrational Minds and Market" on Saturday, the 22nd August, 2020 as Coordinator.
  • Organised  2 Weeks long UGC HRDC sponsored Refresher Course on Business Studies during 18th November to 1st December, 2019  as Co-Coordinator.
  • Organised an International Conference on “Sustainable Business Management and Information Technology" during 31st October to 1st November 2019 as Coordinator under the banner of NEMA in collaboration with Mizoram University.
  • Organised an International Conference on “Recent Trends in Business, Management and Sustainable Development” during 22nd  to 24th  November 2018 as Coordinator under the banner of NEMA in collaboration with Manipur University.
  • Organised a one day long Pre-Eureka Workshop on “ Entrepreneurship” on 16th October, 2017 in collaboration with IIT-Bombay as Coordinator.
  • Organised an National Conference on “Think Global Act Local: Contemporary Sustainable Business Practices and Development” during 10th   to 11th October 2017 as Coordinator under the banner of NEMA in collaboration with USTM.
  • Organised a two days long MDP on “Managing People and Performance in Organisations” on 15th & 16th June, 2017 as Coordinator.
  • Organised a two days long Workshop on “Effective analysis of case study in Business and Management” on 15th & 16th June, 2017 as Coordinator
  • Organised a ICSSR sponsored 2 weeks long workshop on Enhancement of Capacities of Researchers in Social Sciences Research Areas-An Attempt for transformation in Research Attitude and Aptitude on 5th -18th May, 2017 as a Co-Director.
  •  Organised 21st NEHU Foundation Day Celebration on 23rd February 2017 as Co-ordinator.
  •  Organised MOSAIC 2016: Annual Management Fest, as Teacher-in-Charge, on 4th – 5th November, 2016
  •  Organised a two days long MDP on “Managing Organisational Change” on 5th & 6th April, 2016 as Coordinator.
  •  Organised a week long FDP on “Modern Teaching Pedagogies in Management Education” on 1st -7th December, 2015 as Coordinator
  •   Organised MOSAIC 2015: Annual Management Fest, as Teacher-in-Charge, on 29th - 31st October, 2015.
  •   Organised a ICSSR, NERC, Shillong  sponsored 4 days long workshop on Developing Case Method of Teaching in Management Education on 10th -13th June, 2015 as a Coordinator.
  •  Organised MOSAIC 2014 : Annual Management Fest,  as Teacher-in-Charge, on 31st October, 2014
  •  Organised an International Seminar on “Entrepreneurship in the fast changing society: The socio-economic perspectives” as a Joint Coordinator on 26th -27th  June, 2014.
  •   Organised a ICSSR sponsored 2 weeks long workshop on Critical Research Thought Process on 23rd November-7th December, 2014 as a Co-Director.
  •    Organised a week long workshop on Case Study and its importance in the management education on 3rd -7th November, 2014 as a Coordinator.
  •   Organised a National Symposium on “Role of Logistics and Supply Chain Management in the development of North East India” as a Joint Coordinator on 23rd May, 2014.
  •    Organised MOSAIC 2013 : Annual Management Fest,  as Teacher-in-Charge, on 12th November, 2013
  •   Organised one day National Seminar on “Entrepreneurship: A Drive towards Socio-Economic development in North Eastern Region” on 4th June, 2013 as a Joint Coordinator.
  •   Organised one day National Symposium on 4th April, 2013 at Dept. of Management, NEHU, Tura Campus, as Assistant Coordinator.
  •  Organised MOSAIC 2012 : Annual Management Fest,  as Teacher-in-Charge, on 12th October, 2012

Invited as a Resource Person/Session Chair/Lectures delivered

  • Invited as Resource Person for the TEQIP Sponsored Online Workshop on Corporate Communication by Department of Humanities and Social Sciences, NIT Meghalaya and delivered 10 lectures during 1st-5th February 2021.
  • Invitation as Session Chair in the 6th International Youth Symposium on Reinventing Business Management Practices for Sustainability and Growth, organized by B.K. School of Professional and Management Studies Gujarat University, Gujarat, 29-30 January, 2021.
  • Invited for Guest Lecture by MIMS, Manipur University and delivered 5 lectures on “Marketing Management” during 18th to 22nd January, 2021.
  • Invited as a Resource Person by SA College of Arts and Science, Chennai in a Training Programme on “Power Packed Training on Transforming As Leaders - Improve your USP (Upgrading Skills for Position)” and delivered a lecture on “Effective Skills for transforming as a leader for higher level” on 16th July, 2020.
  • Invited for a Guest Lecture by the Centre of Entrepreneurship and Skills Development and MIMS, Manipur University and delivered 6 lectures on “Services Marketing, Tourism Marketing and Marketing Strategy ” during 28th December to 16th January, 2019.
  • Invited as a Session Chair of Session on “Employee Turnover” in 18th ILERA World Congress at Seoul, South Korea on 26th July, 2018.
  • Invited as a Keynote Speaker by Global Research and Development Service (GRDS) in collaboration with Global Association for Humanities and Social Sciences Research (GAHSSR), Bali, Indonesia in 13th International Conference on Business Management and Legal Studies (ICBMLS) 2017 during 11th and 12th July 2017 at Bali, Indonesia.
  •  Invited as a Resource Person by ICFAI University, Meghalaya in Faculty Development Programme (FDP) during 3rd – 7th July, 2017 and delivered a lecture on “Motivations-It always starts with you”.
  •   Invited as resource person by the Placement and Counseling Cells, NEHU, Tura Campus  sponsored by EDII, North Eastern Region, Guwahati in Entrepreneurship Awareness Camp (EAC) and delivered 3 lectures on “Strategic Entrepreneurship and Strategic Leadership in enterprise ” during 15th - 17th March, 2017.
  •   Invited for a Guest Lecture by the Centre of Entrepreneurship and Skills Development, Manipur University and delivered 2 lectures on “Formal and informal Communication” on 15th January, 2016.
  •   Invited for a Guest Lecture by the Centre of Entrepreneurship and Skills Development, Manipur University and delivered 2 lectures on “Barriers and ways to effective business communication” on 24th December, 2015.
  •   Invited for a Guest Lecture by the Centre of Entrepreneurship and Skills Development, Manipur University and delivered 2 lectures on “Basics of Business” on 21st December, 2015.
  •   Invited as a resource person in the ICSSR Sponsored a week long Training Programme on “Experimental Research Methodology” at Dept. of Education, NEHU, Tura campus and delivered a lecture on “Marketing Research in the contemporary world” on 18th November, 2014.
  •  Invited as a resource person in the ICSSR Sponsored 3 Days workshop at Dept. of Management, NEHU, Tura campus and delivered a lecture on “Strategic Management in Entrepreneurship” on 22nd August, 2013.