Areas of Interest/Specialization:

Marketing and Small Enterprises Finance and Growth

Experience:

18 years (Post Graduate), 5years (Undergraduate)

Awards

Best Research Presentation Award in the 1st International Conference on Rural Management (XSRM), Xavier University, Bhubaneshwar, India

Administrative responsibilities undertaken: 

• EX-Program Officer, NSS NEHU Unit till March 2023, MOOCs 
• Student’s co-ordinator, Placement Cell Representative
• DSM, MOOCS, NEHU, Shillong

Academic affiliations

Life Member

• Indian Accounting Association
• All India Commerce Association
• North East India Commerce and Management Association 

Founding and Executive Member: 

• North East India Commerce and Management Association

Publications

1. Panda.M.N, Kharmawphlang.S. (2011). “Women entrepreneurship and empowerment: A case study of micro entrepreneurs in East khasi hills district of Meghalaya”. Seminar Proceedings. UGC Sponsored National Seminar.PG Department of Commerce, Fakir Mohan Autonomous College, Balasore, Odisha (This national seminar was held at Balasore on 27th December,2011).
2. Kharmawphlang.S. (2013). “Micro and Small Enterprise Financing in Meghalaya: 
3. Role of Meghalaya Industrial Development Corporation (MIDC)”. Vision,International Journal for Management and Commerce, May 2013.
4. Kharmawphlang, S. (2019). Small Enterprise Growth in North East India. Journal of Entrepreneurship and Management, 8 (1): 22-33. 
5. Kharmawphlang, S. (2019). Non- Financial Costs Impedes Growth: A Study of MSMEs In Meghalaya. Journal of Rural and Industrial Development, 7 (1): 12-24.
6. Kharmawphlang, S. (2022). Micro, Small and Medium Enterprises: The Aftermath of Pandemic, , Indian Economy: Reforms and Revival, Pages (68-74), Publisher Avon Publishing House, Delhi. 8th August 2022. ISBN: 978-93-92632-04-4. (Edited Book)
7. Kharmawphlang, S. (2022). A Study on Problems Confronted MSMSEs Borrowers on Raising Loan in Meghalaya, Pages (25-39), Publisher National Foundation for Entrepreneurship Development (NFED) Publishers. ISBN: 978-81-954930-1-2. (Edited Book)

Papers presented in International/ National Conferences/Seminars: 8

1. Accounting standards of India and Iraq and their harmonization with International Accounting Standard.
2. Small Enterprise Growth in North East India.
3. Delayed Financing: An Impediment for Rural Enterprise Growth 2019.
4. Brand Equity and Purchase Intention Linkage: A review of Literature 2022.
5. Impact of Marketing Efforts on Purchase Intention in Home Appliance market of Assam.
6. Is influencer marketing through social media influencer effective? A review based on Bibliometric Analysis
7. Global Research Trends on Social Media Influencer Marketing: A systematic review based on computational Techniques.
8. The Mediating role of Advertising in Creating Brand Equity and Purchase Intention.